3 Costly Adwords Mistakes and How To Quickly Fix Them

You don't realize it yet, but in the next 2 minutes you're going to discover
3 costly and common Adword Mistakes AND How To Easily Fix Them.

If you're like most new internet marketers you jumped into Pay-Per-Click
advertising with Google without picking up an ebook or going through
some guru's course.  Just as a golfer develops bad habits early on,
you may have an adwords bad habit as well.

You were probably like me and jumped in willing to make a few mistakes
in the beginning to get off the ground.  And that's fine, but now that
you've got the basics down, consider this...

• Your click through rate could be suffering
• Your split testing may not be telling you the truth and
• The name of your website could be driving people away

Not to worry though, I've outlined these 3 common mistakes
that new Adword advertisers make.  Heck, even if you're a vetran
marketer you might have overlooked step #3.

Rookie Mistake #1
Combining Content Network & Search Network. 
The fastest way to get a horrible click through rate is to combine these
2 networks.  They are completely different advertising media and your
campaign will really suffer.

Content Network is the network of publishers who put Adsense on
their sites.  Search is when you go to Google.com and search for that
specific item or piece of information.

You'll get tens and hundreds of thousand impressions on the content
network and your click through rate might be .10%. (that's point one zero). 

While on the Search Network you can have a 3-10% click through rate
and have maybe a thousand impressions.

If you've made this rookie mistake your click through rate could be suffering
dramatically.

Here's how you fix it:
Click on your Campaign Name > Select Edit Settings.
Under the Network heading make sure that either Content Network
is selected OR Search Network is selected. 

If both are selected uncheck one and create a completely new
campaign for the other.

Rookie Mistake #2 Trusting Adwords to properly rotate your ad.
It seems obvious right?  Let Adwords decide which is the better performing
ad and show that one more.  WRONG.  There are multiple factors in
determining which is a better performing ad and the click through
rate is only one.

What if you have a lower click through rate, but majority of your
sales are coming from that "weaker performing" ad?  Why would you
show that one less often...  you wouldn't.  Only YOU know if the ad
is really performing or not by how many conversions and sales
you are receiving.

This rookie mistake is easy to fix:
Click on your Campaign Name> Select Edit Campaign Settings.
Under the Advanced Options heading there is an "Ad Serving" option. 
Select "Rotate: Show ads more evenly".

Rookie (and Veteran) Mistake #3- Not Testing the Display URL.
Testing the display URL or website name is probably the most overlooked
piece when crafting your adwords ad.   Instead of 3 lines that you are
coming up with for your adcopy, you actually have 4.

The display url is extremely important because that's the name of
your "store".  If your domain name isn't congruent with your ad,
it might lead to confusion and a loss of clicks (and business).

You'll also have an "extra" opportunity to sell your click by picking
using a strategic url.

Here's an easy fix: 
Purchase a new domain name from Godaddy.com
and split test the Display URL's.  Choose the winning
display URL and you've just increased business.

Take action right now and login to your Google Adwords
account to make sure that you're not throwing money away by making
these costly mistakes.

I've assisted numerous individuals on my team with these 3 items
and have seen first hand the difference in results.