6 Revealing Reasons Why 'Information' is the Best Product to Sell Online

I wish I had a quarter for every time I've been asked, "Rachael, what's the best product to sell online?"  I also wish I had a quarter for every blank stare I received when I answered, "That's simple:  information."  I'd have enough quarters to finance a Hawaiin vacation or two.

Here are six reasons why information is the best product to sell online:

1.  Fast to create, fast to market.  Forget a product development cycle that is years in the making.  Forget costly design and manufacturing processes.  If you have an appealing topic and a computer, you have all the tools you need to create an info product that could sell in the millions.

2.  No inventory to stock.  Forget filling your garage with boxes of cheap make-up and cases of mega vitamins that you will never sell.  When you sell information there is no inventory to buy and stock. 

3.  Low start-up costs.  When you sell information you can literally create a product for next to nothing.  If your product is an e-book the only investment will be the time it takes to put words to digital paper.  If you become an affiliate marketer of someone else's info product your investment can be zero.  You simply sign up to their affiliate program, get your affiliate link, and start the marketing process.

4.  You can automate the sales and delivery process.  You can sell info products 24 hours a day, seven days a week, and never lift your finger.  In fact, you don't even have to be awake or at home to make money with an info product.  I know many successful information entrepreneurs who are getting rich working as little as an hour a day.  They check the web site and their email, then go play golf or hang with the kids for the rest of the day.

5.  You  can offer immediate access or delivery.  Online consumers are an impatient lot.  They want things now!  Selling information is the best way to give your customers immediate satisfaction.  As mentioned earlier, an automated web site can process the order and payment, then immediate email the download link for the product to your customer.

6.  There's no shipping and handling.  One of the things I never liked about selling hard goods was the manual process of taking the order, running the credit card, placing the order with a dropshipper, or filling the order of my stock.  I hated finding a box and packing peanuts, printing the label, taping it all up, and lugging it to the post office.  Every minute I spent filling orders was time for which I was not being compensated; therefore, my profit shrank with every minute spent on shipping and handling.

Informational products require no shipping and handling.  Most are delivered by email.  In the time it takes you to click your mouse, you can deliver an info product.  Just do it!