8 MORE Surefire Ways to Create Killer Headlines

Talk about promising value!

• Write Copy Like Yanik Silver

• Rule Google Like Perry Marshall

2. What Everyone Should Know About ___

Here you play on your reader’s curiosity and his fear of missing out on something he “ought to know”.

• What Everyone Should Know About Effective Follow-up

• What Everyone Should Know About Video Marketing

3. [Number] Best Ways to ___

This one is a combination of a list headline and a “How To” headline.

• 21 Best Ways to Cope With Downline Attrition
• 9 Best Ways to Get Rich with Direct Mail

6. Do You Recognize the [number] Early Warning Signs of ___?

Here you capitalize on your reader’s fear of failing. As with the previous strategy, use a specific, intriguing number to really arouse your reader’s curiosity.

• Do You Recognize the 5 Early Warning Signs of Information Overload?
• Do You Recognize the 9 Early Warning Signs of Upline Mind Control?

5. See How Easily You Can ___

Who doesn't want an easy solution?

• See How Easily You Can Duplicate Yourself.
• See How Easily You Can Write and Publish an E-book.

6. The Lazy ___’s Way to ___.

This one uses the same psychological triggers as the preceding technique. Plus it employs humor, which is also a great weapon.

• The Lazy Guy’s Way to Success in PPC Advertising.
• The Lazy Marketer’s Way to Create Killer Sales Letters.

7. Are You ___?

Use questions in your headlines to engage your 'browser' and to awaken his curiosity. This strategy is particularly effective when the question is a bit provocative, as in my examples below.