Attraction Marketing: How to Get Started

Attraction Marketing: Generating leads.

 Ann Sieg’s Renegade Network Marketer system and Mike Dillard’s Magnetic Sponsoring method have brought awareness to network marketers about attraction marketing, the value of the internet and web 2.0 to build their businesses. Network marketing is in the process of moving to the internet, big time, as the most effective way for attraction marketing.
 
Attraction marketing is gaining momentum for network marketers.   You generate leads by attracting people who are interested you what you have to offer. How to make attraction marketing work is often the question.
 
Attraction Marketing: How do I do it?
 
Attraction marketing is a truly simple concept; bring people to you who are interested in what you offer. It requires learning and implementing some new strategies. If you are just beginning it can be overwhelming.  Don’t get discouraged. It takes a little time, patience and persistence.
But YOU CAN DO IT.
 
Network Marketers: Get going.
 
 Here is a simple outline of how to get started with attraction marketing for your network marketing or other home business. 
 

1. Build your web of content centering around one location—a blog or web site.

2. Master SEO (Search Engine Optimization) so your content is found on the internet.

3. Use web 2.0 social sites to attract people to your location.

4. Maintain contact with follow-up e-mails to give more value, build trust, attract them to your offer.

 Web of Content:

 This is paramount to your success. This is an asset you are building for the future. Write articles and make videos which are of value to your target market. Post these articles in various content sites like, Hubpages, Squidoo, E-zinearticles, Youtube.com, etc. If you are stuck on the writing part either hire writers or get some simple training in article writing.
 
SEO: Search Engine Optimization for your success.
 
Make sure your articles will be found by the search engines.  Two key elements to master are key words and link value. 
 
       Keywords

Use the best  keywords to attract the kind of leads you want. Start with less competitive key words. Use a free keywords to determine which keywords to use. Pay special attention to get keywords in title tags and priority locations such as titles, subtitles, bolded text, etc, in your article. Follow the simple rule of “say it first and say it often.”
 
       Link Value
Link Value is the number and quality of incoming links. Incoming links are links that are pointing to your article.   Use your keywords in the anchor text (words you click on to access the link). Use links from sites that have a good page rank. You can get a free page ranking tool free with the Google tool bar. Make sure your links are “do follow” meaning the search engines pay attention to it.
 
You can increase the number of incoming links by (1) linking your other articles or videos to it, (2) bookmarking your articles, (3) buying ads on blogs or web sites that have a good page rank or (4)writing such good stuff that other people want to link to it themselves.
 
Web 2.0 Social Networking Sites = People
 
Next, make yourself known on a couple of social sites like Facebook, Myspace or the network marketers site, Betternetworker.com. Build relationships, share ideas and comments. Help one another. Create activity for your articles.
 
 Follow-up, follow-up, follow-up.
 
Once your content is generating leads you need to develop a relationship with those leads and build trust. If they get enough value from you they will eventually be willing to look at what you have to offer. You can do this by providing frequent, relevant valuable information to them by e-mail. Focus on their needs.
 
Attraction Marketing: You can do it.
 
Attraction marketing is truly a simple concept and especially suited to the internet. To be successful you will need to put a value based web of content on the internet, get it found by search engines and create relationships with the leads generated. 
 
Ann Sieg and Mike Dillard got the ball rolling. Now is the time to learn the skill of generating your own leads on the internet for your network marketing business or any other business. And then you will be in the position of helping other network marketers who are turning to the internet for attraction marketing to do the same thing.
 
You are one of the early birds. Give attraction marketing the time, energy and attention it deserves. Persistance pays.
 
You will build a valuable asset which can bring rewards for years to come.