Conscious use of language creates stronger relationships
In this industry, where we do most of our business over the phone or online, language is the biggest tool we have to work for us. It is the bridge that connects us to our customers. It defines our reality to them and allows them to align with it or not. When we truly harness the awesome power of this tool, we will see amazing results.
We can already see the evidence of the importance of language in many places. The way we create our ads has a distinct effect on whether or not people follow through on them. It is often just the language that keeps them interested. On our landing pages, our headline announces to our customer what we have to offer them, what reality we feel we can help them create in their lives.
However, language goes beyond just advertising. In social networking language goes so far in creating trusting, lasting and, ultimately, profitable relationships. When we use affirming language, that supports true intentions of Love and Compassion, we develop a trust with a person. We develop the person behind the products.
When we use language that is promoting equality, understanding and tolerance we are showing that we are true leaders. We are showing, through our language, that we honour diversity and demonstrate our ability to relate with people from many different backgrounds.
When we use the language of collaboration, we are demonstrating that we are looking to create mutally beneficial relationships, instead of ones that only benefit one side.
People are attracted to those who they feel can truly understand and appreciate them. It is the basis for socialization. The "bully" tactic of aggressive selling, pointing out others short-comings and seeking domination only work on the surface. Long lasting, loyal friends and followers come with choosing language that comes, not from external power but, from a quiet confidence that needs not be announced and can, instead, build others up.
A great example of this is the new President of USA, Barak Obama. Obama is a very humble speaker and does not flaunt his own power and does not use his language to oppress and scare others. He works to empower those who he is speaking to through use of inclusive and deliberate language choices. He is a true leader. This is evidenced not only by his election but also by the 4million + followers he has on facebook.
Start by remaining conscious of the words you choose. In your personal life, see how your word choices affect those around you. You may not even be aware of your speech patterns, or that they are impacting people as much as they are. Most people will not tell you, so you must analyze it yourself. If you notice yourself saying the same phrase or word string several times a day, you can assume that it has become a speech pattern. When you next notice yourself using these words, try to gauge the reaction of the person hearing them. You might even ask them "I'm working at practicing conscious language use, how did that just make you feel when I said that." Ask for honest answers, even if you don't like them. This will help you ensure that the way you are speaking is creating the vibration that you desire.
Also, work at humbling yourself. Though you may be the greatest ever (and I'm sure you are) people respond more to how you can help them become the greatest ever, rather than knowing how great you are. Through humility we generate a larger following of people who know that we are great, not because of our ego trips, but because we allow others to become great in our presence.
If you would like more information about conscious use of language, or the specifics on language of inclusion, equality and understanding, please PM me.