Could Duplication Be Hurting Your Business?

The other evening, my wife & I hopped into our

new convertible and headed off to dinner at

a Japanese steakhouse.

We had reservations and allowed ample time

to pick-up a friend who was attending a class

at our church.

Our plan was simple.  Swing into the church,

park for 2 min, pick up our friend and head

off to enjoy a great teppanyaki dinner.

Our church has great parking and is easy

to get in and out of (even on Sunday), let

alone on a weekday evening like that night. 

Imagine my surprise when I went to turn

left into the church and came face to face

with two lanes of over 100 cars that were

totally STOPPED.

I wasn't just surprised, I was stunned.  I'd

never seen it like that and for a split second

I didn't know what to do.  Here were these

two lanes of cars, stretching for hundreds

of yards totally stopped, yet as my eyes followed

the line to the end, there awaited a virtually

empty parking lot – yet no one was moving.

My mind was racing.. my first thought was WHY?

Had someone's car stalled out?  NO, if that'd been

the case it would've only blocked one lane.

I had only a second or two to think about it, because

I was already turning in and just a split second away

from taking my place in line.

I rapidly reviewed my options ... I KNEW that if

I followed the other cars, we'd miss dinner.

Even so, the pressure to conform & do what everyone

else was doing was incredibly strong.  I felt myself

being inextricably pulled to follow the leader and

take my place in line.  After all, if there was a better

way, wouldn't everyone else know about it?

At the last second I made a quick

u-turn and pulled into the EMPTY parking lot

right next door.  We parked, my wife headed up and

got our friend, walked back to the car and in less

than 10 minutes we were off to a great dinner!

As we headed off to enjoy our evening, the

two line lanes of traffic still hadn't moved.

And, even more people were joining

the line.  People were duplicating the majority,

even though the “majority” was going nowhere.

Amazing!  But that's human nature.  Follow

the crowd.  Regardless of where the crowd's

headed.

Duplicating something that works is a good

thing!  But duplicating just for the sake of

duplicating?  That's another thing altogether!

Are you following a system that works?

Look for the evidence.  Talk with your upline (your

successful upline) and find out how people are advancing

with the system you're being told to follow.

You might be surprised how few people do this.

You see it a lot on “scripts” that mlm'ers are told

to blindly follow when calling prospects.  I'm telling

you right now that the VAST majority of these are

awful and rarely produce the promised result.

I see this a lot with various lead systems that people

are encouraged to blindly follow.

It's sad, but true.

Should you play “follow the leader” in your network

marketing business.

Yes... but not blindly.  Ask questions.  Know what

you're doing, and how results can & should be measured.

If you're just starting out... seek out the SUCCESSFUL

people in your upline and find out what they did (and

hopefully are still doing) to get there.

Buying leads?  TEST THEM.  Find out how others

are doing with them... and make an informed decision

before laying down big dollars.  There's still risk, even

when you do, but you can minimize your risk by applying

a little common sense.

DON'T be afraid to ask questions.

FIND OUT what people upline are doing.  If they're doing

what you're doing, and are not seeing results either, then

talk to MORE people in your upline and get some alternative

viewpoints.  If all else fails, (and you have some experience)

get creative and try approaching your business from another angle.

In my former company, I started out doing what my

upline was doing.  Trouble is, it wasn't working anymore.

Not for them, and not for me.  So I decided to take a

different approach.  One I was told wouldn't work.

Guess what.  It did.  And I became the #1 recruiter

in that company.  I applied the same approach to my

next company with even greater success.

Most networkers will blindly duplicate even things

that don't work until they get discouraged and end

up quitting.  They usually blame their opportunity

and/or upline, and go on to something new, only

to repeat the cycle of failure.

If you're frustrated and not achieving what you

want to achieve (at the speed you want to achieve it)

don't quit your opportunity – quit your approach and

tackle your business from a whole different angle.

If you're just starting out, don't start experimenting

too early.  TALK with your upline.  Not just one

person, talk to a number of people in your upline

and learn what is working.

If you're more experienced, then don't be afraid

to try attacking your business from some different

angles and think outside the box.  You may just

find that others will begin following you as

you rack up success.  I can tell you from personal

experience that it feels really good when your

high earner upline is calling YOU to ask you:

“how the heck did you do that”?

Thanks for reading.  Now go out and build

YOUR dream!

Mark Wieser

About the Author:  Mark is one of the top recruiters in the network marketing industry.  Want to know his insider sponsoring  secrets?  Get them free (while you still can at): http://www.mlmsponsoringtips.com/