Duplication - have you been mislead?
Read More: A Different Take On Duplication...
If you've been a network marketer longer than 5 minutes, I'm sure
the following's been pounded into you brain:
"People are not duplicatable... systems are." And more than likely, so
has something like this: "Look at the things you do and ask
yourself: 'is this duplicatable', can everyone on my team follow
the system I'm using?"
99% of networkers accept these statements as indisputable truths.
They're repeated tens of thousands of times in blogs, forums, etc.
But that doesn't make them true.
In fact, the 1% who don't blindly subscribe & apply such cliches
often out earn the 99% who do.
Crazy but true.
What happens is people become SO CONCERNED about being
duplicatable, they become highly inflexible in their approach.
As a result, they struggle, and often never crack $3000 a month
... let alone $10,000/mo or more!
So... the next time someone hits you with a cliche regarding
duplication, remember this:
It's OK to do and try things that aren't 100% duplicatable.
And while you're at it, also remember this: NO one system is
ever going to be right for everybody on your team.
You could have the perfect internet driven system and there
will still be people who can't (or won't) use it.
You can have the perfect system for conducting meetings, and
your downline who lives and works in NYC and rides the subway
to and from work day after day may have trouble building with it.
Don't be afraid to do what works for you.
Example: say you're really good with SEO marketing and generating
prospects online, and are using a system to attract serious prospects
that's not duplicatable.
Are you doomed to failure because no one will ever be able
to duplicate you?
The "herd" will be quick to argue: "yes." "You'll never do
it alone" they'll cry... "your system's not duplicatable."
But is "the herd" right? NO -- they're not!
While it's true you can't "do it alone," it's also true you
won't have to.
Picture this: using your SEO system you attract and sponsor 27
sharp, professional realtors over the next 90 days.
Will you/they fail because they can't "duplicate you" and
prospect with your SEO system?
Listen, just because they came in through the net doesn't
mean they have to build the exact same way.
What if instead you work with them on how to mine their
rolodex/iphone/blackberry etc. and getting their business in
front of other professionals with whom they already have a
business relationship, and then continue to network through those
people to uncover other professionals who might be good
candidates for their business? Help them do that, and they may
soon be out-recruiting you!
I've recruited many people over the years who because of their
experience, background and strengths end up building very
differently than I do.
No one system will ever be a perfect match for everyone -
systems are tools, and if your goal is to build a substantial
long-term business, don't be afraid to have several.
The secret is to remain flexible, work with people as individuals,
and get them plugged into the right system that capitalizes on their
individual strengths.
And by the way, if you adopt a flexible style you'll also attract and
recruit more people into your business, a tactic I discuss
in Surefire Sponsoring .
Over the years I've watched people build remarkable success on
my teams using a variety of different building styles and systems including
meetings (yes meetings), ppc, funded proposals, seo, etc. etc. etc.
One more thing.
When I started out in networking a decade ago, I attempted to
duplicate the style of some of the most successful networkers
of the time, top earners / recruiters who were enjoying
immense success in our industry.
You know what? It worked. I didn't stop being me... I just
grew a little.
I became more outgoing, more confident and began attracting
leaders, serious players and builders. My business took off.
I continued to develop that style and ultimately made it unique
to me.
So to some degree, people ARE duplicatable. Over the years, I've
had a number of people duplicate my style and create success too.
Bottom line: don't buy into cliches. And don't be too quick to follow
the herd. Sometimes, it pays to do your own thinking. It sure has
for me!
Mark Wieser
"Sponsoring Tactics You Were Never Told"
www.MLMSponsoringTips.com - Don't Lose Out
Views: 1,085 | 
Comments: 12 
About the Author: Mark Wieser
Member Since: 09/05/2007
Industry: No Industry Selected
Primary Web Site: http://mlmsponsoringtips.com
Hey Mark ... cool stuff
Well to say it with the actions I do when sponsoring a new distributor/consultant :
After registration and first order I meet up for an action session and explain some methods to generate business and simply ask them how they like to get started. Key point here is to be capable as a sponsor to HELP YOUR NEW TEAMMEMBER decide which one to choose - so you need to actually know about their qualities. I believe we aren't all created equal, some have good qualities for speaking in publix while others die thinking about this, others like a 1-on-1 approach, ...
People should go trough a learning process and look for the best way that works for them to generate business. I always keep these methods simple like "giving DVD's to prospects", "doing Home Parties" ... Giving them the chance to choose and try different methods and assist them to go on with it.
The most important thing is to teach them our business is simple in its actions as long as you do those actions on a daily basis - this is the key to success.
Basically as a sponsor it is our responsablility to teach people how to generate business by using methods you or other members from your company have used to generate success.
Bart
Great Article, Mark and Oh, so true!
I always thought that I would have to keep what I am doing simple so that my team could duplicate my efforts. Bottom line is that if you never give up, you will eventually find the right system or the right resource or duplicate a certain technique that you could relate to. For everyone it is something different that works for them. I also have to agree with Bart. Our role as a sponsor is to expose our team to various methods that have worked for us or a fellow team member and let them choose what they think they would like to incorporate into their business - but most importantly what they feel comfortable with.
Thanks for sharing the article!
Kris Karafotas
I totally agree
There is no "One Size Fits All" system. Every person is different and has different strength and weaknesses. I also agree with what Kris and Bart already said. I'd like to add that as sponsors we need to get our egos out of the way and guide our new team members into a system that is comfortable for them and not force whatever worked for us on them. Because if they feel pressured into something they don't feel comfortable with, they'll quit.
Good Artical and posts
I agree with your article.
What I do is learn and teach the system first
For example we are tought to do home meetings becuase your team will grow quicker if you put 10 people in front of the info in stead of 1 by one, it is also so much easer for preseters to present to 10 at a time. Lets say 1 out of 10 sign up, then you will get one new rep per presentation, doing one on ones you would have to do 10 presentations.
Once a new rep has learned the systems and has made an effort to follow it, that is when we sit down and tweek some things to make thier approch more personal. This is when I share some more advanced techniques like internet marketing and cold market.
One observation I have made is how negitives and things that dont work duplicate in your team so quickly.
Awesome post guys - i want
Awesome post guys - i want you to take this angle on it for a minute. When i was involved in MLM, i expressed in an interest in google ppc, i was quickly told dont be silly, it wastes all your money! i guess they are right in the fact it wastes all your money because 1) if you dont know how to do it and pay far too much for a click that 2) leads to a replicated corporate website and you dont even get their contact details. Since learning some things and being with the correct people, i have learned what i needed to learn and am pretty dam good at ppc. like its been stated, systems are duplicateable. 97% of people fail in MLM, is this because they are all learning from each other? certainly all the things we were being taught in MLM had to be kept simple for duplicateability (is this a word) i was also always told your team will do what you do, so if you go against the grain and become successful, your team will do it too? Lets be honest, we are not gonna build a huge empire handing out flyers :-)
Right on
Don't follow the herd! Thats why we are all in network marketing in the first place right.
I herd (no pun intended) a great analogy on the herd. 97% of the population (the herd) spend there lives in one paddock, all fighting over the small amount of grass that they have to share amoungst themselves. While the other 3% of the population spend time in the other paddock, where there is too much grass to eat. So yeah never listen to the herd.
Humans Are Only To Some Degree Copyable If They Want It
Yes, duplication is a really strange thing in life.
So, what would an actor or actress do?
They are playing the behaviour and characteristics of
another person.
We can all do this, too. But, here is the pitfall.
All those who are trying playing another person tend to do it in a different way others would not like it. Freak of nature.
There are different feelings, different insights, meanings and so on. Diversity is a survival tool for us all.
Second part is:
Most of us do not want to change a behaviour or anything around the own and certainly not with any second person.
What it has to do with duplication?
It is a process with which we are able to produce a specific result.
In theory, everything could be duplicateable.
We are only limited by our thoughts and skills.
If you think it won't work or if you think it works you are right. But be frankly.
It is really hard to transcend a wider horizon.
So, a system is easier to copyable than a real person.
That is the fact. Because a system has no feelings and it is static in the setup. Humans are always different in their mood.
Lars Wefringhaus
I teach the basics
Make sure my team knows and understands the basics for a successful foundation then I encourage them to explore and expand bit by bit. So there is a duplication but also an individualistic approach too.
Works well for me and my team.
To your success,
Joyce Penner
www.joycepenner.com
Totally.
Thanks for the great article. I hear that all the time....everyone telling everyone....just follow this duplicatable system. That makes people so "don't go outside the box". Many people can't stay in the box. Offline and Online marketing is a huge divider still for some people. Their sponsor does offline and they want to learn online marketing. If people find their own way seeking out the people in their company that are successful at the kind of marketing they ("or recruiting system"), then they have a chance at success also. I agree that you can't have a blanket statement like that!
Teach 'Em to Fish,
Billy Anne Crews
I Like What I am Reading
I always teach my team how I do things yes, but I always add the disclaimer to it. I always tell them, this is what works for me, try it out, don't be afraid to make the necessary changes that help you understand it better. The other thing I tell them is that what I am teaching them is a simple recipe to start with and as they get more comfortable they can add the spices that work for them. I like to use this analogy because what happens if you add too much spice? The recipe won't taste as good. I always warn people against being too slick, because that is intimidating for people. As long as they are willing to put forth the effort, I don't see why you shouldn't use what works for you, provided you can teach it to your team to quote Larry the Cable Guy "git er done". I would also like to thank you personally Mark for teaching me through Blackbelt Recruiting, another wrinkle that I can add in to what I teach my team.
Colin Durkin l Shareholder / Distributor
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GWT, The Products You Want, The Business You Need
Amen!
Just what I needed to hear. This is something I have wrestled with since I begin implement and understand all that is involved in using a system such as "attraction marketing". There is that point in a converstion with a downline member where you sense that there might be some elements missing in order for it to work for them
Thanks for the article
Lorenzo
www.successmlmbuilder.com
That's true but...
Mark,
What you say is mostly true, but this business is all about
getting a large amount of people to do a few simple things.
The closer you get to simple, the more people will be willing
to do them.
There's another factor called the "confusion factor."
The confusion factor can destroy a downline. When
you have a downline of say, 5,000 and you suddenly
start teaching an entirely new program, your downline
gets confused and when they try to "switch" to your
new year's tactic, your growth slows down to a crawl.
I've seen it happen it first hand. Not once, but several
times.
What I think works is teaching one system. You yourself,
can test new prospecting methods, but you should only
teach one simple system, over and over and over again.
I don't necessarily belive in "do only what is duplicateable."
But I do believe in teaching only what is duplicateable by
the masses.
Great article.
David Frey