Establishing your Million Dollar Foundation

Serious entrepreneurs understand that buiding a business takes time. Of course they desire to make money along the way, but establishing a solid foundation for your business takes time simply because there’s quite a bit to put into place for long term payback and a reputation as a good business owner and leader in your field.  It’s no different than a brick and mortar establishment. 

Network Marketers, Internet Marketings, and all home based business owners, know the fastest way to generate leads and income is through pay per click advertising and if one has the cash flow to be able to do that, it’s what I recommend.  Then, in addition to that, begin to set in place what I call your million dollar foundation. That's the process of becoming omni present on the internet and high value content.  If a business owner does not have cash flow for pay per click, then they simply need to understand and accept that it’s a slower build and to jump right in with setting the foundation.   

It’s important to begin to establish a name and reputation in your industry. You want to establish authority as an expert and be the person that prospects call when they come across you and are looking for someone to answer questions and join with.

So, what kinds of things should you put in place to establish this presence online that tells people you’re the leader they’re looking for?  There’s many things you can do, here are some strong recommendations: 

** Set up profiles on social sites where people hang out (such as MySpace, Facebook, Squidoo, Hub Pages, Twitter and others)

** Set up a blog where you can share your opinion, personal information and stories, information about your industry.

** Implement video marketing, meaning make videos to communicate with your prospects.

** Have a professional resume posted so when people search your name, you come to the top of the search engines and allow people to know what your about.

** Submit articles and press releases with links in your author box to your websites and optin pages.

** You then want to go back and improve over time, your content, making adjustments to your profiles and ad content to improve your ratings and standings in the community.

Wow, this sounds like a lot to do! Well, on the surface it does, however, like all new business owners, you take one step at a time and over the course of a year, you’ll have your pieces in place at which time you want to keep tabs on your marketing, and continue to add content to your blog, add new lenses to squidoo, submit a couple articles every month, etc. 

Here’s some good news. You can outsource all these tasks if you want, or learn and do it yourself.  There are training platforms and resources that you can plug into to help you understand how to put this marketing into place should you decide to go it alone.

You want to learn to monetize, meaning make sales from products while you’re building your primary business. An easy way to do this is by utilizing tools, resources, and information products that offer commissions along the way. You must be sure these products provide real value to your prospects.  What you offer will be a reflection of you.  Take good care of your customers.

By building your business everyday and taking good care of your customers, you'll be cementing a great foundation for a million dollar online business.

Debbie Turner
Connect with me on Twitter