Finding Your Niche

Or, finding out who you want to “talk” to.

    Customers are the lifeblood of your business, despite what you may have heard to the contrary.

    Having retail customers means you don’t have to “go out of pocket” for your product points. Not having to go out of pocket means you can take some time to build up your business, without pressure. If you can’t get paid because you can’t afford to buy your product requirements each month, how likely are you going to be out there recruiting? How long do you think you will last? Gather customers early and often. Remember, this is where your “residual” income comes from. Since customers are so important to your success, we will cover a capture system for product customers first.

Before you can build an effective “capture system”, you need to know whom you are trying to reach. To help you with determining your “who”, ask yourself these questions:

    * What is it about your company that first grabbed you?
    * What was your first product?
    * How did it make you feel?
    * How do you feel about it now?
    * How long have you used it?
    * What results do you have that someone else might be interested in?
    * What can you speak about with passion and credibility?
    * What worked for you?

If you build your capture system based on what captivated you, you speak with more authority, more believability, and much more persuasion. People who are seeking these same results will perk up their ears and listen to what you have to say.

Let me give you an example from my personal experience:

My Mom is diabetic and has been for 35 years. Her blood sugar fluctuates wildly and all efforts to get it stabilized have met with failure, despite changing insulin types. Blood sugar that gets too high or too low causes serious damage to her internal organs, decreasing her “longevity”. There have been several times she went into a coma in her sleep! We would be unable to wake her and had to call 911 to have her taken to the hospital to get it back under control. Sitting in the waiting room waiting to hear if they were able to bring her out of the coma were some of the worst memories I have. She has to draw blood and take her “sugar levels” about 10 times a day. Her poor fingers are like a pincushion and remain sore from all the “sticks” to get her blood. She has to wear socks to bed because the circulation in her feet is so poor. Danger of losing toes is a real threat she deals with every single day.

About 4 months ago, she started taking MORE! daily. Her next trip into the doctor surprised both her doctor and us. Her sugar levels were stabilizing. The high’s previous to taking MORE! were 600+ and she was experiencing that several times a month. The highs after starting MORE! didn’t top 350 and weren’t happening nearly as often. She has continued to take her sugar several times a day to monitor it, but the results so far are very encouraging.

The result she is happiest with?

The feeling in her feet has returned and circulation is back. She doesn’t have to wear socks to bed anymore! Her doctor told her she had never in all her years treating diabetics, ever seen that before!

Now, do you think if I addressed that niche, spoke from that experience, that I could get people having a similar problem to listen? And if I was careful and didn’t offer a cure, but rather an experience and the possibility that it could work the same way for them, do you think they would take the next step with me? Of course they would if they are diabetic or know someone that is.

Here is why… have you even been to an event or party, and run into someone with the same name? Isn’t there a bond immediately? Do you talk with that person? In the example about MORE and my Mom, I am calling a “name”. All those with the same “name” will perk up and listen. So, who’s name are you going to call?

Another example from my personal experience to help make the point:

I am single Mom, Grandmother of two toddlers (ages 3 and 1), entrepreneur and building my Nussentials business in my spare time. In other words, I am burning the candle at both ends. I work late into the night (3:00am), but the grandkids get up pretty early (5:00am some mornings) In order to stay awake, I drink a lot of caffeine daily. Each morning, I would also have a RedBull. Sometimes again in the afternoon. Because of all the caffeine in my system, I would wake up repeatedly during the night, robbing me of the much-needed rest when I would allow myself to lay down. Without the proper rest, I needed caffeine to get through the day. See the vicious cycle?

I started drinking one ounce of Nussentials ALERT! in the morning and another at lunch time. I have energy all day long but come bed time, that’s when it got really good for me. I fell asleep faster, slept deeper and got more healing and rejuvenating rest. Even though I am only sleeping about 6 hours a night (on a good night), I feel better, more mentally clear than I have since I was in my twenties.

As you can see, I call the "name" of everyone who is burning the candle at both ends, who has trouble sleeping because of all the caffeine they drink during the day to stay awake. Someone who sees themselves in my story will perk up their ears and listen.

You aren’t going to be able to address all the needs of all the people, don’t try. Nine out of ten people you speak to won’t be interested, get over it. Figure out what “name” you are, what “name” you want to call, and then research that market. Then, you are talking to the 1 of 10 that want to hear what you have to say.