Generate Free Website Traffic For Years To Come

You have a web site that looks nice and it’s packed with lots of good information about your business, your products, your services. But you realize you’re not it’s not visible on the Web--traffic to the site is minimal, and what traffic you have is not producing a real result. Before you go out and spend a fortune on a graphics designer to update your site or an SEO firm to analize your HTML code, let’s start simple.

You have a web site that looks nice and it’s packed with lots of good information about your business, your products, your services. But you realize you’re not it’s not visible on the Web--traffic to the site is minimal, and what traffic you have is not producing a real result.

Before you go out and spend a fortune on a graphics designer to update your site or an SEO firm to analize your HTML code, let’s start simple.

“DON’T MAKE ME THINK” Its sage advice from Steve Krug’s book of the same title, especially when you are reminded the average time spent by a new visitor at a web site is typically less then 30 seconds. People like doing business with others who consistently show common sense making it easy to do business with them.

“ASK FOR WHAT YOU WANT” Let your first-time visitors know what you want. If your most-wanted results from search engine traffic is to call you--which is typical of a service-oriented site--ask them to call you. Yes, really ask for what you want rather than beating around the bush and making the visitor wander around the site aimlessly.

“BE CLEAR ABOUT HOW TO CONTACT YOU” Give the visitor specific information as to when you are available. For example, Monday through Friday, 12 P.M. to 6 P.M. and be sure to include your time zone. Make all your contact information visible, especially on your homepage. Find a way in your page design to put all this information towards the top of the page, not the very bottom.

“BE CREATIVE AND KEEP SELLING EVERYWHERE” Remember to make your

“Contact Us” or “About Us” page a selling opportunity. It’s very likely someone will find you in the search engines and all they get is a contact page with a phone number and address. Make sure you’ve included some kind of selling statement about your product and services--something unique that catches their attention. Draw then into your site. Yes, this holds true for all your pages.

“GIVE A GIFT---MAKE IT EASY” Offer something of real value to your first-time visitors. Make it easy for them to get it instead of having to fill out 15 fields of red-asterisk-dotted required fields. Offer something for free that requires nothing from the user. Then step into something of more value that requires only a name and an e-mail address. You’ll end up with a lot more traffic, e-mail, and conversions over time, because people will come back to give back.

Ask for what you want. Tell who you are and how to get a hold of you and give a gift. You can do this every day in all your emails so as to drive traffic to your site.

Okay, you know this, but are you doing it---all the time? Did you know that Yahoo grew into a huge world-wide business and it all got started from a sigfile at the bottom of your e-mail?

You can do the same thing.

Good luck!

Copyright © Frank Tocco 2008

Frank Tocco Is An Established Online Entrepreneur, His Company Shop4Dreams Inc., Offers A FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business. http://shop4dreams.blogspot.com 

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