Have You Created Your Robust Wealth Funnel?
Written by Debbie Turner on Dec 25, 2008 5:58 pm
Read More: Affiliate Marketing | Funded Proposals | Marketing
Is Your Wealth Funnel Flourishing?
A wealth funnel is a process whereby we lead someone through a system wherein they are exposed to our products and services that will enhance their business or life. While not as prevelant years ago, today's network marketing leaders create multiple streams of income and wealth funnel to create big and lasting financial security.
It starts with the lead capture page aka squeeze page aka splash page aka landing page. Basically
the funnel looks like this: (we'll use Joe as an example)
1) Joe is interested in starting his business from home but he really doesn't understand how
it all works. He's having a hard time understanding marketing, how to do it, what to say, etc. so he's
doing a little research about it.
He comes across your ad that says:
WANT TO START A HOME BIZ?
I'll take you by the hand
and show you exactly how
to succeed. Free info".
www.Your7FigureSystem.com
2) That's exactly what Joe is looking for. He puts in his name and email in the form on your website and within seconds he receives valuable information about marketing online. Perhaps it is a free report you've put together about the basics of getting started. He can see by reading the report that he needs to learn some skills. He needs to understand more about attraction marketing, having a funnel, learning how to talk to people as it relates to his business and so he buys these various products from you.
You make commissions, he receives value and knowledge.
3) Joe continues to get your emails that offer value. In one of your emails you introduce him to your
primary business. Because he already has purchased from you and you have given him value, he pays
attention to your primary business and considers it. He joins. It's a big ticket item.
You've earned a commission and he's ready to start his business.
(If Joe already has a business but was just looking for resources to help him in that endeavor, then
he won't be interested in your primary opportunity at this time. But that's ok, because you can
still offer other products from your store that will help Joe.
4) Joe now needs a few more tools in his tool box. For example, he needs web hosting services
for his domain, website software, an autoresponder, a training platform, perhaps a pre-done, ready to
go wealth funnel with capture pages already in place and video submission software. He gets those
through you. Most all of these services require a small monthly payment, a portion of which is paid out the referring individual aka the Affiliate.
So here's what you've done so far:
1) You placed an ad by way of video, article, paid ad, Squidoo lens, Hub page, whatever.
2) You make some up front commissions on a few products Joe bought right away.
3) You make a big lump sum from the commission of his big ticket item to join a business.
4) You are making monthly residual income from each of the tools Joe needs to run his business and you're teaching him how to put the same process into place.
Now, you continue to offer high value products to Joe and the rest of your customers until the end of time.
This is the essence of a wealth funnel.
Now, putting your wealth funnel in place takes a lot of time and effort but for those who stick with it and work hard to produce a robust business system amazing things start to happen.
There are a few systems on the market already that you can plug into that offer multiple streams of income inside, but you can also create your own and pick and choose what products you want to offer your customers.
Debbie Turner
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About the Author: Debbie Turner
Member Since: 10/10/2008
I'm a Distributor For:: Global Resorts Network
Other Company: Empower Network
Industry: Business Opportunities
Primary Web Site: http://www.grnreport.com
Hello Debbie
The knowledge one gets from the right training is sure to keep people in the business long enough to duplicate. If they want it bad enough it is only a matter of time. This is a very helpful post for creating true wealth.
HI Debbie
Great artical, You are talking about me in this artical. I got started in two businesses the 1st is Isagenix because it works in great with my Personal Training biz. The 2nd one is theglobalgiftingsystem my site is www.ggsfitbodz.com anyway I thought it would be easy to get people to this site, but this whole internet maketing stuff is so confusing. My Isagenix business is going great I have 142 people in my downline in 4 months. I did that belly to belly so when I got in this GGS system everything I see is about network marketing and everyone is offering something to make your biz explode with leads. I take it you have been doing this awhile what advice can you offer to a newbie. Thank you, Scott
requested advice for newbie
it sounds like you were successful because of your personal training biz perhaps already being established and the trust and relationship was already there when you introduced your Isagenix so people gladly followed you in. Maybe I misunderstood because I'm trying to read through the lines. Regarding the other biz, it sounds like perhaps people weren't quite sure about a gifting program which I get that alot. If you'd like to build that or any other biz, I recommend using a funnel system where you sell the "how to build your business" stuff first. People want to have a business but their bigger concern is how am I going to do it. Like you said, the internet is confusing. So, I use several things that I offer value to my leads to show them the how, then they join the business secondary. Things like http://www.MLMOnlineTraining.com. This is Renegade University which can be personally branded to each user so it establishes a leadership posture which is critical for newbies, it also has click by click video tutorials on all things internet marketing, and plus you will monetize, it's part of your funnel. Inside that, are Dillards products that teach the attraction marketing. If you don't have that, it's a must have and to watch his 7 free videos. http://www.buildwithfreeleads.com. I also use other products
that cause people to enter my funnel. Another complete system is http://www.Your7FigureSystem.com. It's Budd's and it's great. So as you're marketing, you market these systems, not your giftgivingsystem. Show people how to market, give them the tools, then it makes it easier for them to join your primary biz. After they join, they will need other tools like http://www.myvideoblaster.com. Can't imagine doing any video marketing without it. These are the things that people are talking about when they say explode your business with leads. People are starving for this education and to have someone they can trust to align themselves with. All the people that buy or opt in to your funnels, are leads, call them and offer help, be a leader. It's very attractive. I hope this has helped Scott.
great overview!
Debbie,
You are so right about the time it takes to really give value first. There are no short cuts. That's what we all call hype, right? And I can absolutely vouch for starting and staying with Renegade University. Perfect step by step help in building the marketing machine that funnels right into building a team of great people like "Joe" :)
I love this business! Your article is a great overview of the business we're in!
Terri
Thank You,
I am also in a cash gifting business and have had a little problem getting people to join. I need to make the switch over and learn how to use attraction marketing to let people find value in me. I'm going to look into Renegade University as my first step and see where it takes me from there.