Home Sweet Home Is the Tune That Is Ringing the Doorbells of Over 47 Million Independent Direct Sale

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From the home office of Al Sims, Rich LifeStyles
Network Team Leader

Home sweet home is the tune that is ringing the doorbells of over 13 million
independent direct sales representatives in the United States and 47 million
worldwide. With annual sales coming in at around $30 billion in the U.S. and
just under $100 billion worldwide, make no mistake about it; the direct sales
industry is on the rise and attracting the interests of some of the biggest and
richest financial investors in the world.

The Direct Selling Industry, also referred to as Network Marketing or
Multi-Level Marketing (MLM) has never before been in the position where it is
accepted and respected by the most esteemed economists, business entrepreneurs,
and financial experts of our day.

David Bach, financial planning expert and The New York Times best-selling author
of The Automatic Millionaire and Start Late, Finish Rich says it this way...
"When I read in Fortune magazine that Warren Buffet, the billionaire investor
and one of the world's richest men, was investing in a direct selling company, I
decided maybe I was missing something."

Paul Zane Pilzer a world-renowned economist, entrepreneur, and the author of
three best selling books The Next Trillion, God Wants You To Be Rich, and The
Wellness Revolution put it this way... "The number of U.S. Millionaires will
increase 50 percent, from 7.2 million today to 10.8 million by 2010. Many of
these 3.6 million new U.S. Millionaires will make their fortune in the direct
selling industry."

Robert Kiyosaki, personal finance guru and The New York Times best-selling
author of Rich Dad Poor Dad, said... "In many ways direct selling is a
revolutionary way to achieve wealth. And it is the only industry that comes
close to the values that my rich dad taught me at an early age. It truly is one
of the only businesses where everyday people can attain their dreams of
financial freedom."

The only way to gain respect, recognition, and recommendation in the "Big
Business World", is by doing big business. When Nichole Torres writer with
Entrepreneur Magazine, asked the Direct Selling Association (DSA) President,
Neil H. Offen "How has this industry evolved?" he replied "There are five
elements I see. We have a lot more people involved, we're more sophisticated as
an industry, we have more college graduates [as consultants], we're very global
and international, and we're [now] very attractive to Wall Street investors and
VC groups."

When you consider some of the multi-billion dollar players this industry has
attracted, it is no doubt that the direct sales industry, Network Marketing,
Multi-Level Marketing - whatever you choose to call it - has matured from its
once small time, somewhat negative image to be now considered as thriving big
business.

Multi-billionaire Warren Buffet, one of the world's richest men just under Bill
Gates, owns three direct selling and network marketing companies.

Sir Richard Branson, multi-billionaire founder of Virgin Records and Virgin
Atlantic Airways, owns the network marketing company Virgin Cosmetics Company,
one of the leading cosmetic firms in the United Kingdom.

A subsidiary of Time Inc. owns Southern Living at Home, a network marketing
company.

Primerica, a network marketing company selling financial planning solutions, is
a subsidiary of Citigroup, which has $1.2 trillion in assets and appears in the
Forbes 2000 ranking of the world's largest companies.

What is the reason that major investors and corporations are now taking such a
vested interest in Network Marketing?

Frankly, the advertising mediums that have been successful for years are now
becoming an aggravation to consumers. This aggravation is making it increasingly
difficult for businesses to penetrate and influence its targeted markets. Even
corporations with the biggest advertising budgets are realizing big losses to
their bottom lines in their efforts to reach the end consumers.

What many businesses and major corporations are realizing is the power of
personal relationships. It has always been a known fact that the best
advertising is free and done by word of mouth. There is nothing that even comes
close to the power of a personal referral when it comes to advertising. A
television commercial or banner advertisement on the Internet has never been
able to deliver the impact or impression that a simple (free) referral from a
friend conveys. Never has, never will.

This is where Network Marketing or direct selling comes into the picture. Since
the beginning of mankind direct selling has been at the core of man's basic need
to exchange goods and communicate. The advent of the home party in the 1950s
began to organize the industry and added new dimensions to direct selling. The
Internet and technology continue to further revolutionize the Network Marketing
industry expanding boundaries and bringing it to the high-touch, high-tech level
of sophistication it employs today.

Network Marketing, once looked upon as a business model only for the desperate
and hopeless, is now being embraced by doctors, lawyers, nurses, university
professors, stockbrokers, real estate developers, and small business owners -
all of whom previously invested years of study and hard work building lucrative
businesses and careers. As well as teachers, secretaries, people in sales,
construction workers, mortgage reps, housewives - you name it - all enjoying a
more rewarding means of building personal wealth and lifestyle freedom.

Yours In Success,
Al Sims
Rich LifeStyles Network Team Leader
http://richlifestyles.com