How Can I Turn Leads into Customers?

  Written by Michelle Moseley on Dec 19, 2008 1:59 pm

Read More: Closing  |  Sponsoring and Recruiting

I have a web site that gives lots of tips and information. Quite a bit of content. On a few of my pages I have a way for people to contact me with questions or to request free information. This is actually going well for me. I have a lot of people contacting me for various things. From my free information to just asking me about a problem with their hair, I have had a couple of dozen people contact me.

My question is, how do I get them to become a customer? I have followed up with them and also offered more information about a product they had requested the free information about. None of them have bought the product and none of them have contacted me for anything else. Do I need to continue to send them emails or am I just becomming a pest?

Any tips would be greatly appreciated.

Michelle Moseley

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About the Author: Michelle Moseley

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Member Since: 08/19/2008

I'm a Distributor For:: Avon Products, Inc

Other Company: Affordable Hairstyling

Industry: Personal Care

Primary Web Site: http://www.michellemoseley.com

Comments



How to convert prospects to customers

Michelle

I'm not sure how you set it up for your prospects to contact you and how you are getting the info back to them.

If you are not already, I suggest you automate the whole system.

I suggest you create a capture page with an autoresonder attached. If you don't know how this works just tell me and I will help you.

Basically:

  1. You offer free beauty tips and advice. Something of real VALUE.
  2. To get your info they must give you their contact info.
  3. Then your autoresponder kicks in and feeds them your regularly scheduled email beauty tips.  Don't use a heavy sales approach in your emails.  You can build in some links to your order page or product page inside the copy of your email. Build trust with your prospects. Don't let them think you are only interested in their money.  Let them know you care. When they are ready they will buy.

I know that was vague so just let me know if you need more specifics.  Capture pages and autoresponder are not expensive or difficult to get started.

Wade

 

Wade Genova — Fri, 12/19/2008 - 2:55pm

* Yes Go ON ! Keep Motivated !

Hi Michelle!

Wade is RIGHT!!  shop about autoresponder & capture pages.

If you want email me, i will try to send you a free e-book or details about these 2 suggestions.  dania1956@yahoo.ca 

* And also look about Giving some Incitatives

- Give Free useful items to your customers to decide them to come back to you all time for more, more, i learned it from my upline giving: leads, e-books, vacations 2-3-7 days, etc...

* Offer a Newsletter, if you don't want just send emails ( ...like a Pest haha )  and then you can keep in contact, without seeming to abuse

Bye! Bye! Dania

 

 

Dania Dery — Fri, 12/19/2008 - 5:30pm

Thanks

Hi Wade and Dania,

Thanks for the tips.

Michelle

Michelle Moseley — Fri, 12/19/2008 - 6:43pm

Ditto!

Hi Michelle,

I'm glad you asked because I'm with you.  I'm getting a few calls and a bit of response from my blogs which is great!  Who knew that anyone would actually find me :)

But converting visits and interest into sales is something else.  So thanks for asking.  And Wade and Dania, thanks for answering.  It was good timing because I'm working on an autoresponder series now. 

Thx again,

Terri

 

 

Terri Stallcop — Sat, 12/20/2008 - 8:06pm

Autoresponder

Autoresponders. That is a time consuming project. I'm working on that myself. Wow, when I start thinking about what to write, I realize I have a ton of writing to do. I've got more than air between my ears and it wants out!!! :)

Happy writing Terri

Michelle  Moseley

Michelle Moseley — Sun, 12/21/2008 - 7:38pm