How to build a winning Article Marketing Strategy

The great thing about developing a Good Article Marketing Stratgey is that it doesn’t have to be difficult. When your write articles you want to be conversational and you can throw out all the fundamentals you learned in school about proper writing technique. They don’t apply here. The following are 4 steps you can follow to ensure your Article Marketing Strategy is effective and driving traffic to your web properties.

As a preface I need to mention one fundamental key to be incorporated in all your marketing campaigns. Focus on Keywords.  The first step in developing your article marketing startegy is to write an article based around a keyword that has a significant amount of searches per month but little competition. You will maximize your traffic and place higher in the search engines like Google and Yahoo. You can find good keywords by using  Google’s Free Keyword Tool.

1.)    Inlcude your keyword in the title of your article. As an example just look at the title of this article. My keyword is “Article Marketing Strategy" and my artilce title is  “How to Build a winning Article Marketing Strategy”.

2.)    Article Marketing Startegy #2: Be sure to include your keyword at least once in every paragraph. Study this article to see how I have accomplished this task.
This is a very simple exercise but extremely effective.

3.)    Article Marketing Strategy #3: The next tip is maybe the most significant because it makes article marketing acheivable for most people.  Keep your article short, a good rule is to keep your article around 350 words. You do not need to write lengthy and detailed content. Just stay to the point and deliver your message. The main reason this is effective is because when people are online searching for information their attention span won’t allow them to digg into long drawn out articles.

4.)    Article Marketing Startegy #4: Lastly Design a Winning Headline. This may seem difficult at first but to generate a bunch of readers and consequently traffic to your site all you need to do is follow one of these two formats. “How To ‘XYZ’” or “6 ways to ‘XYZ’”. And of course xyz will include your keyword and be the focus of your article.

Think about these tips every time you write an article and you will soon realize how easily and quickly you can pump out decent content rich but ‘to the point’ articles of your own. Study my example here and incorporate these tips in your own Article Marketing Strategy and watch your traffic and exposure climb to new heights.

Best of Success,

Roger Silen - Empowered Entrepreneur
Founder - WealthCreationFactor.com