How To Create Immediate Relationships That Compel People To Buy!

I went to see my friend at a car lot that he works at where he had been top salesman ever since the day he started. Understandably there were some upset co-workers of his, that just did not like the fact that they had been there for the better part of 2 years and in comes this guy with no car sales experience and literally blows the pants off of everyone in the department. They thought the first month was a fluke but after 6 months in a row, they had no choice but to bow down to the new king of cars.

So what was it that made him such a success in this new found industry? Was it that he worked harder, showed more cars to people, took people on better test drives than the next? Actually if you were to follow him around you would say that he is a slacker. It doesn't look like he is working at all. He is standing in front of the driveway screaming "UP". (That is what car salesmen say to one another to let the other salespeople know that they are taking the next customer that is pulling into the lot.) He isn't running up to your car before you can even open your door asking you a bunch of questions. He is laid back just watching everyone work hard while he works smart.

I've known Dante for a very long time and he is the one percent of the population that has mastered the art of sales. You see sales is not about you having the best product or the cheapest price, it's not about how much money your product will save a business or person. It is not about kissing up to the decision makers. It is about one thing and one thing only.

RELATIONSHIPS, PERIOD!

Don't get me wrong you can't sell a piece of junk to someone who likes quality things nor can you give away something of great value to someone who only likes cheap things. Sure, you have to have something of value that someone is willing to exchange their hard earned money for. We can say with 95% accuracy that as long as the product has value, and is priced fairly someone will buy it.

So why is Dante still number one?

Because he has mastered the skill of creating a serious relationship with you in 30 seconds flat. No matter who you are or where you come from if Dante starts to talk to you, you forget that you even came there to buy a car. That seems like the second thing that happens to you once you get involved and engaged in a conversation with him. You came to see about buying a truck and he says "hey before we find you a truck I want to take you on a test drive in this SUV. He leans over and whispers to you 'I just love this SUV and want to drive it one more time today. It's my dream ride' " So you get in he drives around the block and low and behold you come back on the lot and you are friends.

That was the hard part, now the easy part comes with finding you what you like and getting the paperwork signed. If you can't make a deal you actually feel bad about not buying a car from him so his phone is constantly ringing with referrals from past customers and would be customers.

So how do we get to be like Dante? Simple, master the art and skill of relationships and people, and you will be at the top of any sales business that you want.

First step is to get out of your own way. Stop worrying about the sale. Start worrying about what the other person would want. Would he want to buy your product first or become your friend first? See the answer is simple we just are so hungry for the money that we can't see anything else. Start worrying about what that persons budget is, what they can afford, what they want a product to do, what will enhance their life or situation. When you focus on these things then your out of the way and you can concentrate on finding exactly what they want.

People can smell a salesman from around the corner and genetically they don't like to be sold. They like to sell themselves and then buy it. There are many more skills to learn this one but it is a start for you. Get out of your own way and watch what happens.

The one point that I want to make clear is that there is no end to learning skills they are always practiced and used or they become rusty just like your golf game or any other game you may play. So always keep learning and practicing.

To Your Success,

Eddie Holford

1-888-433-2032

Eddie Holford is a master husband, father, teacher, trainer, and business owner. He currently has companies in six countries with thousands of affiliates around the globe. For more information on his business and speaking engagements please visit http://www.MakeYourLifeRich.com or call the company toll free number at 1-888-433-2032.