How To Use Facebook To Brand Yourself (For Network Marketers)!

  Written by Lisa Torres-Allen on Feb 3, 2009 11:41 am

Read More: Marketing  |  Social Networking

I’ve decided to write this article because I’ve noticed a lot of people who are in network marketing are using Facebook incorrectly for their business.

The first thing you need to do is have two (2) Facebook accounts….one for business and one for personal. I personally have been using Facebook a lot lately for my business because I am intrigued by how this social networking site has actually been a benefit to me and my business.

I used to think that Facebook was a joke, with all the “poking” around that was going on. I used to say to myself, “who the hell wants to get poked all day”? But, then I started using it for business and oh what a great decision I made. Facebook has become one of the most popular social networking platforms mainly because it’s easy to network quickly with wide a variety of people in a more relaxed atmosphere.

There are many ways to use Facebook to help increase exposure to your business. More and more people every day are joining for the sole purposes of prospecting and networking. However, there is a right and a wrong way to use Facebook.

    MY TOP 5 RIGHT WAYS TO USE FACEBOOK

1. When someone requests to be your friend and you accept, write a warm welcome on their wall and thank them for requesting to be your friend.

2. If you see that one of your friends updated their status, comment on them to start up a conversation. You never know what may come out of it. But be sure to show a genuine interest.

3. If you have a group on Facebook, invite them to join. Ask them to invite their friends as well (if the topic of your group is of interest to them).

4. If you have an event or call taking place outside of Facebook, don’t blast all of your friends with an invite (unless they are in your group). Instead, update your status with the event details or link leading back to a page where they can get the information. If they see it in your profile, they will respond naturally if they are interested.

5. If you come across any information, tool or resource that can be beneficial to someone, send it to them via direct message. Trust me…they will be thankful that you took the time to reach out to them personally. Especially if you are sharing something that they can benefit from. That is a great way to spark up a conversation.

    MY TOP 5 WRONG WAYS TO USE FACEBOOK

1. DO NOT spam other people’s wall with your business opportunity or affiliate product. Instead, post it on YOUR wall/blog and invite others to come and take a look. You can use your status area for this. (i.e. “Hey Everyone, I just posted a new comment on my wall/blog. Come and check it out”).

2. DO NOT post videos on other people’s wall to talk about your business opportunity. It is rude and disrespectful, especially if they are in the MLM industry. They have their own business they are trying to promote.

3. DO NOT send more than who messages a day to the people in your group (if you have one). Try to keep it at 1 message a day but definitely not more than two.

4. DO NOT send someone an instant message just to talk about your business. If you are going to instant message someone, do it only to introduce yourself or to talk about a topic that you think they may be interested in. Always learn more about them and naturally they will want to learn more about you as well.

5. If you are in the network marketing industry and are on facebook to prospect, make sure you do your due diligence and investigate the person you intend to prospect. He/She may not even be in the network marketing industry and may have no interest whatsoever in your or anyone else’s business opportunity. So, don’t take the chance and ruin a relationship because people who are NOT in the network marketing industry may get turned off if you try to prospect them. Instead, just be friends with them. Besides, you never know who they know.

Remember…build relationships FIRST before anything else.

To Your Network Marketing Success…

Lisa Torres “The Social Butterfly”
Online Marketing Coach/Mentor
Tel: 347.920.3733
Skype: missltorres
http://bn.MLMPowerHouseSystem.info
http://www.MyRoadToSuccess.info

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About the Author: Lisa Torres-Allen

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Member Since: 10/10/2008

Company: Lisa Torres-Allen

Industry: Marketing and Advertising

Primary Web Site: http://www.LisaTorresOnline.com

Comments



Great Tips!

 Thanks Lisa,

I have just started to use Facebook, so this was good to have the do's and don't!  If you are looking to meet new people there, where is the best place to begin?  As far as, they don't have a community where you can go see different people using Facebook.  What do you recommend Lisa?  I appreciate your help!

Your Friend For Life,

Jenny Wudtke

(320) 260-8613

Call Anytime!

Jenny Wudtke — Tue, 02/03/2009 - 12:57pm

Hi Jenny - FACEBOOK

Hey Jenny,

You can just go to the groups and do a search for whatever interested you. Then once you are in the group, start requesting people in that group to become your friend.

Remember, NO SPAMMING! Show a genuine interest to be their friend.

Let me know if i can help you with anything else.

You can watch me on you tube here: http://www.youtube.com/partnerforcash

Lisa Torres "The Social Butterfly"

Lisa Torres-Allen — Tue, 02/03/2009 - 1:37pm

Put To Use

Lisa,

      You set the tone for Facebook. I am going to apply your way of doing business there.  

                                                                                                                        

                                                                                                  

                                                                                              

                                                                          
Give This Book A Read and Take The Lead
Lawrence Bergfeld

917-399-6207

lpbergfeld@gmail.com
http://lpb30.successin10steps.com/?mad=29296

      

Lawrence Bergfeld — Tue, 02/03/2009 - 3:02pm

Great way to put it

Great way to put it Lisa!!!

Thanks for your tips!!

 

Marika Be

Marika Be — Tue, 02/03/2009 - 3:26pm

Very Informative Lisa!

Hello Lisa- "who the hell wants to get poked all day"?..I'm not going to touch that one with a ten-foot pole!

But seriously, I have been using Facebook a few months now. And I am definitely going to take some of your suggestions in this article. For instance, #1 on your "MY TOP 5 WRONG WAYS TO USE FACEBOOK". I don't always do it it that way...you make a very good point.

Lisa, do you happen to know, what is the maximum number of friend requests per day for Facebook?

To Your Success,
Brad Marcus
www.Elite-MLM-Training.com

Brad Marcus — Tue, 02/03/2009 - 3:54pm

Great Post Lisa, I added you

Great Post Lisa, I added you as a Friend here. I'll give this post a Thumbs up!

Terence O'Neill — Tue, 02/03/2009 - 5:57pm

Lisa, Its interesting that

Lisa,

Its interesting that you recommend  not to  message more than 2 times a day. Is this your rule or the general MLM publics rule. Though I do not message more than once a day, I am unsure whether it is effective enough.

Just curious.

 

Thanks for the article.

Willie Plasencia

 

 

Willie Plasencia — Tue, 02/03/2009 - 9:22pm

Thanks guys for your

Thanks guys for your comments.

To answer Willie's question regarding sending messages on FB...

That is pretty much my rule and these are my top 5 Do's and top 5 DON'Ts. I've been a part of some other MLM groups on FB and the organizer of the group used to email the group like 5 times a day. It was very very annoying.

I spoke to a few other Network Marketers about this and they all said the same thing... pretty much... no one should send more than 2 messages, but definately try to stick to only 1 a day. I personally only send about 3 emails a week to my group. People get annoyed quickly and you don't want to ruin your reputation and be labled the "annoying MLMer"...LOL

Please let me know if you guys have anymore questions!

Thanks

Lisa Torres "The Social Butterfly"

Visit my blog

Watch me on You Tube

Follow Me On Twitter

Write On My Wall On Facebook  (But, by all means, DO NOT SPAM me...hahahah )

Lisa Torres-Allen — Tue, 02/03/2009 - 9:44pm

Well said

 I spend a fair amount of time on Facebook, and I  agree with your Dos and Don'ts. Thanks for posting.

Claudia

Claudia Glaser — Tue, 02/03/2009 - 10:57pm

It is Always Good to Know

Lisa,

Thanks for the tips. The proper ettiquette is always the best protocol, but if you are not aware of how each networking site operates then it becomes difficult and one can be offensive with out intending to be.

However, with current trends the general direction would include not soliciting folks on your biz op or product right out of the gate. People will eventually adjust.

Thanks again for taking the time to share this vital info!

 

DrDebND

Dr Deb DiBiasie ND — Wed, 02/04/2009 - 8:40am

Using Facebook

Lisa, I'm  fairly new at Facebook and didn't even realize one could have 2 accounts. I just thought that one was good enough by simply using your guidlines some of which I am aware of and some I 'm not. Now I am. Thanks for the posting, it's helpful.

Ricki

 

Fredrick Reiner — Wed, 02/04/2009 - 10:03pm

Great Post

 Hi Lisa,

Great advice there. I agree that facebook is a great platform for communication within the network marketing industry IF and only IF its used right. You hit it dead on the head there. Myspace can be good too because some myspace users are anti facebook haha. Its a funny world out there but have a great day.

Aloha from Hawaii

Brad Scott

http://redpilltraining.com

bradscottmarketing (not verified) — Thu, 02/05/2009 - 1:14pm

Fantastic Post

Lisa,

Great article, I will for certain follow your recommendations.  I especially like the advise on invites. I didn't know any better because Facebook has a invite option.  It is no wonder people were declining my invites. 

Thank you for the valuable advice,

Chris Grob

Chris Grob — Thu, 02/05/2009 - 6:48pm

Great piece

Lisa, you got to have a sequel to this!

Sandeep Nath — Thu, 02/05/2009 - 7:20pm

Facebook

Lisa,

Thank you for the great article.  It has clarified some things for me. 

I was in a quandry as to how I was going to handle introducing my new business to my FB family and friends w/o bombarding them, if you understand what I mean.  So, I was hanging back with it all and you have the perfect answer.  Get another FB.  I was originally thinking I would have Myspace for my business and FB just a social thing with friends mainly.  So do you have 2 myspace and twitter accounts too? 

Your ettiquette tips are very helpful also.

Thanks Lisa for your wisdom and commom sense.

Lynn

Lynn Jones — Thu, 02/05/2009 - 8:26pm

Great Info Lisa!

Great information for us to spread to our fellow netwokers! Can I be your friend?

Michael Kane — Sat, 02/07/2009 - 12:56pm

Thanks Lisa

Now can someone do a Do's and Dont's for DM (Direct Matches)?

Cynthia Acoff — Sun, 02/08/2009 - 3:19am

Direct Matches

Very well put Lisa, but an even better shout by you Cynthia. I am a member of DM and the number of business blasts i get from there is becoming a pain in the --se! Don't get me wrong DM is in my opinion one the the best social networks out there, but...you know what i mean.

Lisa i never knew you could have two Facebook accounts, when i get my second one how do i seperate my business friends from my friends & family?

Keep up the good work.

Mike

Michael Henry — Sun, 02/08/2009 - 3:09pm

Facebook and Intentions

Lisa, I couldn't agree with you more.

When I use Facebook, My whole objective is to portray myself as someone who is willing to go the extra mile to help others.  In the process I've run into old classmates and even my prom date from 1988!  This could be difficult because people who think they know you based on how they may have remembered you (ie. party animal, loose cannon, etc.) will always choose to look at you in the same light.  But I kept plugging away by adding useful content, and before I knew it they had no choice but to accept who I'd become.  What helped me immensely were the people who didn't know me and the valuable feedback I got from them.  It had a way of increasing my validity.  But remember, if you want or believe in something bad enough, your actions will speak for itself without you having to sell anything!

DeWayne Wheeler — Mon, 02/09/2009 - 5:45am

Facebook- to be of service

 I use Facebook to give people useful information,I don't pitch my opportunity at all.Social media is about establishing yourself as a resource.Have a link to your blog,and from there to your lead capture page.

Watch the Perry Belcher videos on how to use Social Media.He explains it very well.

andrew collinson — Mon, 02/16/2009 - 5:53pm

Lisa

Hello Lisa:

               I read your article here for the second time and I think its a good idea if we notify the friends who we only had a conversation with and got back to us. Not the friends who just accepted us as a friend to be polite. Most of the ones who accepted it just to make us feel good aren't even necesarily interested and in my opinion we are wasting our energy with those.

                  

                                                                                                      Lawrence Bergfeld

Lawrence Bergfeld — Fri, 02/20/2009 - 11:19pm

Thank you

this information, is very valuable and I thank you for sharing. I will be sure to implement the techniques you presented.

Robert Ramos — Sat, 02/21/2009 - 11:27am