How to watch and Mock the Guru’s

How do Guru’s get so much attention?  Do you think it’s because they were born with Guru status?  No likely.

Let’s learn how to figure this out together.

So let’s dissect what a Guru does.

To dissect this you’ll need to perform a few activities.

1)    Opt-in to one of your favorite Guru newsletters.

Read each email, watch the titles see how they are working toward a relationship with you with that email.

i.    Was the email title obvious?
ii.    Was the email title something that peek your interest?
iii.    Why, why, why? Write it down.
iv.    The body of the email – did it help you with something?
v.    What was the first paragraph about?
vi.    What about the body of the email – what was it telling you?
vii.    What was the end goal of this email and why?
viii.    Write it down and study it.

2)    Visit your Guru’s blog.

Does he/she have a team of content writers?

i.    If so, why and what are they contributing?

• What kinds of categories are offered and do they really help you?
• Is he/she giving out free information to really help you or is it free content leading up to another sale of their product or service?
• Why, why, why and break it down.

3)    What about the Guru’s product.

Search the type of Guru’s product in Google and visit the competitors – see what your Guru is doing better or worse than the other.

• Is the service something you can use and that will really help (assuming you’ve purchased it)? 

i.    Why is that and write it down.

4)    What is the main marketing source or sources your Guru uses to drive traffic (Google them by name, company name, product general keyword phrase … etc.) and take notice.

• Online articles?  If so where?
• Classified ads?  If so where?
• Press Releases?  If so where?

i.    How are the articles, classified or press releases written?
ii.    Watch the format, titles and content.

There is really a lot you can do to dissect what your favorite Guru is up to and why in order for you to easier develop a system that is working. 

I think it’s ok to mimic what your Guru is doing as long as you truly learn from it. 

It’s just another way to figure out how and why they may be as successful as they are. 

Dig deeper into their history.

• Where did they come from?
• Where did they start out?
• What made them so attractive?

Sometimes being observant and doing a little research can really pay off.