How TRUST affects your Business

 Trust always affects 2 outcomes - SPEED and COST.

When your "trust" is high, speed will also increase and as a result, your costs will go down.

However, the opposite is also true. When your "trust" is in question (i.e. it falls), so will speed, and therefore your costs will increase.

Here's a great example:

After the terrible events of 911, people lost trust in plane travel.  In response, the authorities increased security levels dramatically at airports, which resulted in higher costs, and as a result, the speed of travel slowed. All of a sudden it took longer to get through security, which resulted in longer line-ups and people having to arrive 3-4 hours before their flight departure.

Without "trust" your business will suffer in the long run.