Insider Secrets to Recruiting Professionals

The BIG question everyone asks themselves in our profession is “Where are all the good people at?”  

I remember asking myself that very same question as I embarked on my journey in Network Marketing over 17 years ago.  While I saw other people around me having successes, I found myself struggling to enroll anyone, let alone someone who had the commitment level that I had.  There were many times when I asked myself, “When is it ever going to happen for ME?”

While I may not be the fastest success story in this profession, I have no doubt had a very long track record of producing results.  My first two years was primarily a LARGE learning experience with very little showing in terms of financial results. 

Learning from the Success of Others

I learned a long time ago that if you wanted to be successful in this profession that you must “Find someone who has what you want, and simply do what they do.”

That seemed to me like a pretty simple concept, so I began to PAY ATTENTION.  I have always been an inquisitive person in my life, so I began to watch others who were successful and model them.  In fact, modeling is a very important aspect of getting good at anything in life.  Find someone or some thing to model, do it EXACTLY as they do it, then put your own personal touch to it. 

As I began to successfully progress forward in my Network Marketing career, I paid even MORE attention to what successful people were doing, what they acted like, how they worked, what character traits they displayed, and so on.  My study of success, both in and out of Network Marketing has taught me a lot about how to build a massive organization in a much more efficient manner than most people do.

From Bottom Feeding to Talent Scouting

Let’s face it.  Not everyone on planet earth is cut out for network marketing.  Now, that is my opinion of course.  But, what would I know?  I’ve only done this every day for the past 17 years, so I’m not speaking from any experience now, am I? 

Of course, that’s a bit of a joke.  However, my opinion is what it is.  Network Marketing is a PEOPLE business.  Not only is it a business that operates with and only with people being involved, but the people who ARE involved, must be somewhat people-people.

In other words, most of the leaders that I know in this profession are fairly outgoing, love communicating, thrive on being around and working with others and are simply fun to be around. 

Having said that, I hit a point in my career where I decided I didn’t want to invest (or more accurately, waste) my time with people who weren’t qualified to do what we do in this business. 

You know exactly what I am talking about, don’t you?  When you get on the phone with someone who can barely carry on a conversation and the first words out of their mouth are “How much is this?” or “Is this one of them there things?” or simply sound like they are half-dead.  Doesn’t sound like much fun, does it?

After a pathetically bad day of prospecting, I discovered something that has made me an absolute fortune and now I share this information freely with the entire Network Marketing and Direct Sales community. 

Recruiting UP is the only way to go.  While our natural human tendency is to recruit at or below our own socio-economic level because we perceive it to be easier, the reality is that it is actually a path toward greater resistance, rather than less resistance. 

When you recruit people who NEED an opportunity, you are generally met with people who see the glass as “half-empty”, are skeptical, and tell you to call them in 6-months when they can put together their $49.95 for your distributor kit. 

When you go up the socio-economic chain, meaning targeting individuals who are already successful, what you are met with are people that are always OPEN to opportunity.  In fact, successful people, regardless of how rich they are or how much they make tend to keep their options open for other ideas of maximizing their cash-flow. 

When I started in Network Marketing, I was willing to talk with any person who was willing to hear my story.  In fact, the very reason I failed in my first couple of years (or at least one of the reasons) was that I prospected from a position of desperation and need. 

When you find yourself begging and chasing broke prospects who you know in the back of your mind are the WRONG prospects, you will find yourself spinning your wheels and producing little or no results. 

However, if you simply start talking with qualified, quality people who already do what we do in Network Marketing but aren’t in it yet, it becomes easy and effortless. 

If I were actively building a company today, I would invest a great majority of my time focusing on recruiting real estate agents, insurance agents, sales professionals, small business owners, marketing people, sales managers, and so on. 

Why?  It’s simple.  They already do what we do in networking, but they just aren’t in it yet.  Plus, they have the skills, the mindset, and the work habits of someone you would love to have in your business. 

Think about it.  Would you rather target burger flippers at Jack-in-the-Box (my first job), or spend your time dealing with people that have solid communication skills and a history of upward mobility in their lives?  The answer is obvious. 

After honing my skills in recruiting people using my Insider Secrets to Recruiting Professionals method, I let it loose on the Network Marketing community at large. 

Think about this the next time you pick up the phone and make a prospecting call. Does the person on the other end of the line SOUND like someone you would love to have in your business?  If not…then move on. 

If you’d like to learn more about my method of recruiting professionals, you can visit my Products Section at http://www.ToddFalcone.com or call me in my office directly at 800-259-1177.