Is you FAQ's page optimized?
Okay so this is a little off the cuff.
As many of us know google's primary concern is providing users with relevant content.
They are looking for ways to refine search queries, ways to answer questions.
Is your FAQ's page well optimized?
This is one of the most overlooked pages when it comes to SEO.
Yet it is a primary source by which you can force feed the google bots with highly targeted keyword phrases in the form of "Anchor Text", phrases which link internaly within your site.
With out going into to much detail, simply create a question on your FAQ,s page for which the response is a keyword phrase you want to rank for.
Heres an example
Lets say you sell fly fishing gear
You want to rank for "Light weight fly reels"
So on your FAQ's page you post the following question
Q. Where to buy light weight fly reels (long tail search term)
A. Taylors trout supplies have a great range of "light weight fly reels"
You make the keyword phrase part of the answer, anchor text and in doing so you provide google with a reference to your site for that keyword phrase.
Yes this is pretty basic stuff but lets put it into context.
Google is looking for answers to questions, the questions are the search phrases of their users.
Now think about how many times you've seen yahoo answers appear on the first page of google.
In fact it wouldn't suprise me if some of you (me included) havn't used yahoo answers to drive traffic for specific keyword phrases.
So why not trun your FAQ's page into a source of traffic, all you have to do is ask specific search term phrase questions and answer them with anchor text links.
Then below each answer provide a little more information about the questions, drop in a few relative phrases to help with LSI and bingo - google loves you that little bit more.
Hope you found this interesting...