Is Your Business A Resort Hotel or a Shabby Grocery

Is Your Business A Resort Hotel or a Shabby Grocery

The economist Richard Thaler, in his 1985 "Beer on the Beach" study, howed that a thirsty sunbather would pay $2.65 for a beer delivered from a resort hotel ut only $1.50 if it came from a shabby grocery store.

Same reason that one person can recruit a bunch of people into Company X, and another person in the same company can't recruit a soul.

It's about the perception of value, image...YOU.

There is soo much psychological and economic research on this that shows people will pay different amounts for the same item depending on who is providing it.

Do they see you as surviving better, as someone who can help them get what they want?

Or do they see you as just another desperate unskilled marketer
pitching his wares to anyone with a pulse?

Answer those questions and you will have shed some light on why maybe you are struggling or succeeding.

So where can you learn to be a resort hotel?

One way is modeling. No, not the runway and photo shoot type modeling, but modeling people who have what you want.

Learning from masters.

In this case you want to learn from people who walk their talk, who are doing or have done what they preach.

People who have recruited masses, broken sales records, earned off multiple residuals, etc.

Then you go out and do the same.

Yes, it sounds simplistic, but we tend to complicate things more in our minds than the actual reality.

It starts with learning from as many people and sources as you can. Then practice and apply - take action. The next step is to teach others, and finally achieve mastery.

Now, go start building that resort.