It's About the DUPLICATION--Duh!!
Written by Deborah Tutnauer on Nov 23, 2008 3:31 pm
Read More: Prospecting | Sponsoring and RecruitingOK All you super recruiters/sponsorers out there...here is the $10,000 question: Is it better to recruit 100 personals in to your business or to sponsor ten and teach them to sponsor ten? It's not a trick question, it is the essence of network marketing.
There are a lot of articles and threads going on today all aimed at generating leads and ultimately bringing people into your business. Awesome information. But here's the thing. In reality you can only effectively teach and mentor 5-6 people at a time if you want to do it right and truly watch the power of duplication take off in your own organization.
Here is what I do
This may help you move your business to the next level. My focus is on 5-6 business builders at a time. According to Don Faille, who wrote one of the Best Little Books on Network Marketing,
no one can seriously devote themselves to more than that and be effective. Now it may require that you bring 10-20 new people into your business in order to find the 5-6 who are seriously committed to working hard and learning, but that's OK. You know from spending time on Better Networker, that there are many means and tools for doing that.
So What Do I Do With Those 5-6 Business Builders?
I work with them. I connect with them everyday if they want. I TEACH them how to replicate what I do. I help them sort through different networking techniques and find the first few that they want to become experts in. I coach them on how to organize their time and stay focused on their why. I suggest books to read and websites to visit. I'm available for three-way calls and hand-holding on tough days. I become the person who supports them while they launch their business.
What Else Do I Do?
I TEACH them how to REPLICATE what I am doing with them, with their own personals. That is why I have a step-by-step system that I can plug them in to. That way they do not have to reinvent the wheel. I stay on this path with each of my personal sponorees until they have brought on their first 5-6 people and have TAUGHT those people how to begin creating their group of 5-6.
If you diagram it out, that means I stay very focused on each person in my 5-6 person pod until they have two levels going underneath them. That means the third level below me is going strong. Don Faille says that by the fourth level down, your organization has a momentum of it's own. I stay in the loop beyond the third and I'm available no matter how deep in my organization someone is, but...once someone has their second level going, I back off a bit and let them fly...meanwhile...
What I DO I Then?
I fill the space in a the 5-6 person pod with a new business builder and the process begins again.
Do The Math...Leverage is the Key
Each time I assist a business builder to sponsor 5 and then teach and assist them in sponsoring 5, that creates 30 new people in my organization in addition to my personal sponsoree. So if I do that in groups of 5-6...well you do the math...it will be fun to see the numbers for yourself.
Oh, by the way, with all the "Systems" out there you may want to know which one I use. Being a bit old fashioned I prefer to share the details in a real live conversation. The link for connecting with me can be found below....and one more thing....beginning in January 2009 I am going to be starting this process again, from scratch. Interested in knowing more...that link is also below..it's just a simple capture page teaser.
Deborah Tutnauer, LCSW
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About the Author: Deborah Tutnauer
Member Since: 10/16/2007
I'm a Distributor For:: ViSalus Sciences
Other Company: Its All Success (Creating Abundance From Home)
Industry: Business Opportunities
Primary Web Site: http://DeborahTutnauer.com
Twitter: itsallsuccess
Facebook: http://facebook.com/deborah.tutnauer
An Answer to Your Question
I want to find a person like you, Deborah. You have a true grasp on what it takes to build a network marketing business. I couldn't agree with you more about working with 5 people at a time -- yet with the full understanding that it may take 20 people coming into your business to "find" those 5 that earn your attention.
I understand that you teach duplication person to person. Smart. And it's your personality and caring that has made you successful (I'm sure there's a lot of tenacity too :)
But how do those 20 people find you? You wrote, There are a lot of articles and threads going on today all aimed at generating leads and ultimately bringing people into your business.
I would argue it still comes down to generating leads so you can find the cream that rises to the top. Let me ask you this question...How many leads do you have to generate to bring 20 people into your business?
Super article, and very timely. Makes me think. I always enjoy reading your content. Thank you,
Eric Walker
Very good Point
You do have to recruit when your 5-6 people get to whre they are comfortable with out you in most pay plans if they get better than you. You will lose some if not all of your eforts in teaching those peolpe. I hopw your comp plan is one that dosen't allow people that you brought on and taught to pass you up and you not get any of the rewards of your teaching.
Your Friends
Cynthia and James
Cynthia and James
I would never work with any compensation plan wherein I lost my residual as people "surpassed". In fact, I want my people to keep rising..there is no ego involved and there is no break-away or loss of income from that occuring. Thank you for your input and best of luck to you.
Deborah
Eric
I want to find a person like you too (actually a couple like you..I have had nice correspondence and conversation with your lovely fiance)...that's what this community is all about...we can talk.
As for your question..it totally depends on where the leads are coming from and the skill and focus of the person who is then contacting them. The industry percentage is about 2% conversion. The top people might get over 5%. I think sometimes the stats are not indicative of the truth and here is why. When I speak to someone I have met through a variety of methods, I am NOT focused on bringing them into my business. I am focused on saying hello, getting to know them, seeing if there is anything I can offer them or difficulties they are having that I may be able to lend assistance. I am developing a RELATIONSHIP. That is what this business is about.
Some of those people may end up questioning me about my business and even wanting to join me. Some may not. Yet I am focused on relationship building. I never know when someone I met 2 years ago is going to reconnect and want to know what I am doing. So if that person joins me 24 months later, where does that statistic go?
You get the picture. And I agree with you...you must have a way of consistently generating new people to talk to and form relationships with...we are on the same page with that.
Deborah
Nicely put!
Hello Deborah!
We also use a metric model we trademarked called the Downline Multiplier Effect. It visually presents the power of compounding. A good comp plan model should allow you to benefit from the power of compounding throughout the team you and those you are working hard to train are building over time. If there is a disconnect, that is wherein the problem lies..
You can find the model we use on our Team web site:
www.teammagnifiscent.com
Hope all is well.
Take care,
Danette & Ken