Just Getting Started with Building on a Budget? Target 'Less Competitive' Key Words & Phrases

When we teach people how to generate prospects using Web 2.0, the biggest mistake I see newbies make when they're getting started is to go for the really competitive key words in their first attempt at marketing.

But if you're just getting started with 'Building on a Budget' strategies (i.e. Web 2.0 Social Marketing), I suggest starting with less competitive key words or phrases so you can 'get on the map.'  Then, after you start seeing your content showing up on the search engines, and you get some hits, you can go for the more competitive key words and phrases going forward.

What do I mean by competitive key words?

Competitive key words (and key word phrases) are words and phrases that will have a lot of competition from other marketers.  So, while there are a lot of people searching for these words or phrases, there are also a lot of marketers like yourself trying to compete for them.

So instead, what I'm suggesting, is to write your content (for a blog, or Squidoo, press releases, etc) that target less competitive key words and phrases until you get some exposure out there.

An example of some very competitive key words in my target market (network marketing) would be:

• network marketing
• magnetic sponsoring
• the renegade network marketer
• building on a budget
• mlm
• mlm leads
• generate mlm leads
• generate network marketing leads

I won't give you a big list of less competitive key words and phrases because if I do, they will become more competitive (since a lot of people will be reading this article). 

I will give you one real example of a less competitive key word phrase I targeted.  It was:  Web 2.0 network marketing.

Although there won't be a huge number of people typing this into the search engines every day, there are numerous variations of that key word phrase that my article could come up for.  And since there is less competition (as compared to key words like Magnetic Sponsoring or network marketing for example), I can be seen when people DO search for it. 

If you go to Google now you'll see that if you search for Web 2.0 network marketing, I'm currently listed 2nd in the results.  (This could change from when I wrote the article, but the point's the same... less competitive key words can bring exposure and it's the right place to start if you're new to Building on a Budget methods).

<a href=" http://ezinearticles.com/?Network-Marketing-Plus-Web-2.0-Social-Media-Equals-A-Real-Business-For-MLM&id=950642
">View this Article that Targets Network Marketing & Web 2.0 Searches</a>

So though it's not going to bring me nearly the same results as if I came up on the first page for the search, network marketing, it's still exposure.  Do a lot of these and it can add up to BIG exposure... which translates into a daily stream of leads and cash-flow.

So if you're new to Building on a Budget Web 2.0 Strategies, go for the less competitive key words (at first).  Then, once you start showing up on the search engines, go for the more competitive terms and expand your horizons from there.