Lead Generation Versus The List

Lead Generation Versus The List

I have been around MLM enough and cannot believe that companies are still teaching their distributors to make a candidate list. Create a list with a memory jogger and call everyone that would recognize your name. You know exactly what I am talking about don’t you? No doubt you can make a great list with this method.

Unfortunately, when I first began a few years back I used this strategy because that is what I was taught. That is all the company taught and they are still preaching this to this day. Can you believe this? The angle the big guru at the front of the room used was you need to share this with family and friends because you can offer them a better way of life. With only 10 – 15 hours extra per week, you will get results as long as you duplicate everything I do and you are coachable. That I do not agree with. I cannot possibly duplicate what someone else does because I am not that person. I do not have their skill set and attributes. That is why I think the term duplicate is not one that can be thrown around. You can on the other hand duplicate a system. Look around the industry and you can find some great systems that will help you generate you own leads and that my friends is duplicatable. 

Systems duplicate, people do not.

Too often, misguided MLM newbies will just keep calling the same people. Or, you might be familiar with that one guy who asks you every time he sees you if you have changed your mind.

When you generate MLM leads regularly, you don't have to worry about these problems. If someone says no, you just move on. And believe it or not, most people you know won't want to work in your business. If you don't have more leads, you will feel stuck unless you generate those leads another way.

Here is an analogy that will help you understand how building a list and going through it one on one in person or over the phone is a very unproductive.

Picture a line of people...

You have a line of 500 friends or family members. You begin at one end shaking hands and asking each person if they are interested in your opportunity. It's a very long line. You may take months to finish. Or you could try this: you see the line of people and you stand where they can see you. You talk to all of them at once. You ask them to raise their hand if they are interested. It's much faster and saves you the effort.

This is exactly what the internet can do for you if you have a marketing system in place. The lead finds you and decides to get more information. Now you won't have to talk to him or her right away. You can wait until they have gone through your autoresponder series or clicked through to a sales page.

With a blog or website you can add pages regularly which helps in generating MLM leads as well. People can visit the site and if they want to work with me, they will submit their information through my site.

Over time, the additions I make to my site add up, and my traffic increases. My site is present all day, around the clock, while I am working on other things. While I am busy, the site presents for me and will generate leads as long as I maintain it.

Some people may want you to give up all your spare time, your evenings, every weekend. That may not work for you, so start by doing a little here & there. This is how I did it, and it worked for me.

Working this way, instead of using the list, you don't have to worry as much about your business. Your business can build over time, instead of withering as you run out of people to talk to about it.

In the long run, successful businesses draw customers and partners to them. That is why it is far more effective to generate your own MLM leads instead of chasing family and friends. Do it properly and much like your leads, family and friends will begin asking what it is that you are doing and how it is that you are becoming so successful