Leading with Lead Capture Pages in Attraction Marketing
So, you've written a knock-em-dead article packed with valuable content and useful information. Your readers will love it. But where will you sent them next? Many of your links will point to your Lead Capture Pages or Sales Letters. This article explains the benefits of creating your own lead capture pages instead of using one that is provided by your affiliate. You will also read about the characteristics of good lead capture pages and what you can do to make yours stand out from the crowd.
The benefits of using lead capture pages and sales letters that are provided by your affiliates are obvious. There is little work involved in setting them up – you just plug in your information and they are ready. It's saves time and effort. And many of them are already using a proven model which will probably work well – especially handy if you are new to the internet marketing game.
But remember that the other important component of successful Attraction Marketing is uniqueness. . .individuality. And that's why designing your own lead capture pages is just as important than anything else you create for your business.
Why create your own lead capture page?
Having your own lead capture page sets you apart from the rest – it shows uniqueness, professionalism and leadership. You are demonstrating a little bit of your personality within each page and showing people that you don't settle for the standard.
You can custom tailor your message to adapt it to your web content (whatever articles, videos, etc, you have placed on the internet) by creating a lead capture page for each niche market that you are targeting. For example, let's say you have a general lead capture page that invites your target market to start a training course with you. If you write an article about SEO training, you can narrow the focus of your lead capture page to fit into the specific target audience – those who are interested in learning more about SEO.
By using various and specific lead capture pages, you can test which messages and which audiences can grow your business faster by doing some tracking. Which one pulls in more visitors? Which ones don't get many leads?
How do you go about creating your own lead capture page? Their are many websites that offer lead capture pages. Some are free and some come at a cost because they provide other services as well. Blinkweb is completely free and as with many free sites it is a little bit cumbersome to use. Oprius is an email service which charges a very low fee per month and also provides you free lead capture pages along with their service. It is an option to consider if you aren't already committed to another email service.
Basic elements of a lead capture page
Your lead capture page needs to target its specific audience and be related to the article or whatever content it is linked to.
With anything that you are marketing, you need to provide value and you will need to offer something free of charge. Such is the case with your lead capture page. What can you offer in your lead capture page? It can be a product, ebook, service or even a free consultation. Some examples of what you can offer in a lead capture page are:
access to free training you provide
video or video series
interview with someone interesting, author, important person in your company, etc
access to secured area of blog or content
What should your lead capture page look like?
The technical elements provided below are taken from proven successful lead capture pages which have been tested over and over again.
A lead capture page is broken down into various segments:
The Pre-header is the phrase that introduces or presents the header
A Pre-header is optional and if used, it should be only 1 or 2 lines long and it should be in black although a couple of words can be highlighted. The font size or the pre-header should be smaller than the header.
The Headline is the main message of your lead capture page. It should be in red, maroon or black, in font styles of tahoma, times roman or georgia and font size between 18 and 24 points. The headline is generally fatter in the middle (meaning the middle line is longer than the others).
The Sub-Header is optional. If used, it should be smaller than the headline but bigger than the pre-header and typically black, with no words highlighted.
The Body of the capture page should go into details about its purpose – you need to provide answers to what the reader is looking for. What's in it for them? Many times bullets and checkmarks are used.
The Call to Action is where you ask your audience to fill out your form and submit their information.
Design and layout
The backround of your lead capture page should be white or very light grey or blue
There should be no links within the lead capture page
Photos or graphics are not recommended unless you are very experienced with lead capture pages
Added video could improve results
In order to make sure your lead capture page gets results, you need to concentrate on making the most of your message, your offer, your copy, and the pre-selling of whatever web content the lead capture page links from. This requires time, patience and testing. It is not a quick-fix solution but something you develop as you go along, just as with all other aspects of your marketing applications.
If you are new to doing your own lead capture pages, remember that you will learn as you go. Study your web of content and see what's gotten the most results and then focus on your best niche.
If you're not getting enough exposure, keep building your web of content. Continue to seek out your best target market based on what results you are getting and what happens upon you.
Be patient! Trial and error is all part of the process. As with anything, practice makes perfect!
The information above was taken from a Renegade Professional Tutorial on Lead Capture Pages.