5 Ways To Get Free Publicity For Your Business

If your business is going to thrive and not merely survive today you must closely monitor all expenses. However, while wallets may be tight companies can not afford to cut out marketing. This is a great time for you to get out of the box and incorporate some new ideas or revisit age old ones to keep your name out there. Here are some of my favorite ideas for growing your business in this down economy, and most are Free!

 
Unique Selling Proposition ~ USP
What does your company do that is different, better, newer or faster than your competitors? Now is the time to let everyone know!
 
Offer Free Advice ~
What advice can you offer that will help someone else solve their problems? Contact journalists to let them know they can call you for advice when writing stories about your area of expertise. Give them specific examples of how you help people save time and money.
 
Write How-to-Articles ~
Editors of many newspapers, magazines and trade publications want articles that tell their readers how to do something such as get out of debt, discipline their children, have a safer work environment, set up a home office, or acquire a business loan. Think of the number one problem your customers face, then write a how-to-article about it.
 
Writing articles and submitting to online directories such as Ezine Articles can be a very effective way to increase traffic to your website. Be sure to include your website URL at the bottom and a few text links through out driving people to your website.
 
Tell the Media About Trends ~
Have you spotted a new trend in your industry? Let the media know about it. With the government stimulus plan several industries (energy) have a fantastic opportunity to explode their business due to tax credits and rebates for customers who buy their products. Don't miss out, make sure you tell everyone how they can benefit before it is too late.
 
Expand Your Social Circle ~ 
No matter where you're located, there are networking opportunities for entrepreneurs who'd like to meet other entrepreneurs. Check into local business organizations and attend different networking events to continue growing your social circle. Some favorites are BNI an International Networking Organization and Meetup for finding people interested in just about anything.
 
Now more than ever is the time to get creative and get out and build relationships!
It's not about you! Don't come across as a mere salesperson. "Continually look for ways to bring business and benefits to others in any group you're a part of." Focus on others, offer value and you'll see better results!
 
To Your Success!
Cindy Youngblood