7 Common Excuses Stopping YOU From Creating Information Products & How to Overcome Them

In my previous post, I shared why you should be taking creating information products seriously this year and beyond if you want to pull more profit from your business.

So, today, I wanted to talk about some of the common excuses stopping a LOT of marketers from creating their own information products.

Here we go:

1. Fear of Failure

You’ll never know until you do it. If you create a product and sell only one copy, you have done it, you have broken the seal. Then you can do it over and over again and sell more. Don’t get discouraged, get started!

2. For Leaders Only

Many people believe that they need to be leaders or gurus first before they can start creating and selling their own products. Here’s the thing, people see you as you see yourself. If you project the right image and come across as a leader, then people will see you as one.

If you focus on helping others get what they want and succeed, offering value and solutions in the marketplace, you’re a leader. 

There are people out there who crave for your help. Create products and help them get what they want!

3. Perfectionism

Perfectionism stops a lot of people from creating products and pulling extra profit from their business.

A lot of people worry about getting everything absolutely “right”, about knowing everything or learning ALL the skills required before they dive in and get going with creating information products.

If you work on everything to perfection you’re going to be reluctant to try new things like creating your own products because you think it would take a lot of work.

Let go of perfectionism and start helping others and boosting your business with creating information products!

4. No Endorsement From “Top Dogs”

Most people are of the opinion that they would do well with marketing their products if they can get the well-known industry leaders to endorse them.

Admittedly, it would be an added advantage if you had your products endorsed by the top leaders. However, you shouldn’t be discouraged if you don’t get that opportunity at the beginning.

Show them how you have helped people to increase their blog traffic, fans, list, followers etc. with your own product.

They would want to see proof (your own results and testimonials from your customers), before they can put their names on your product.

5. No Product Ideas

Truth be told, most marketers don’t create information products as they think they don’t have amazing ideas, leaving money on the table.

Simply stated, if you have ideas or subjects for your blog posts, articles and videos, then you have ideas for your products! It’s all about sharing what you already know as well as repurposing what you already have.

Turn those ideas into products and then turn your products into profits! Simple...

If you want to get inspired and come up with some great ideas, watch this FREE video which shows how you can create information products that people want to BUY.

6. Similar Products 

Some people get discouraged as there are a lot of products on the same topic already out there. Here’s the thing, successful product creation is not about theory.

It’s about sharing the practical steps, tips and strategies that you have implemented to achieve the desired results.

It’s about showing others how you have overcome some challenges or problems to master a certain skill.

It’s about showing people how you have turned your failures into success, so they don’t repeat your mistakes.

Yes, there’s nothing new under the sun, however…

There would be factors that will set your product apart from the existing ones on the same subject, based on your knowledge, skills, experience, price, bonus(es) you offer, the media that you use to deliver your product and so forth. 

And, when a product is in your “voice”, it makes it uniquely yours.

Take Michelle Pescosolido, for example. She made a killing with her newly released Facebook Marketing course.

It’s not the first Facebook marketing product in the marketplace, there are a LOT of them out there, teaching people how to make money on Facebook. Even Jonathan Budd launched his in the past.

Now, Michelle made $100,000 in sales in just 10 days! That’s absolutely A-M-A-Z-I-N-G and I-N-S-P-R-I-N-G!

She could have easily dismissed the idea of creating this product and said: “A few people I know have already created products on the same skill that I’m good at, mine will not sell.”

Well, she didn’t. The results say it all. Congratulations, Michelle! :)

7. Lack of the Know-How

Most people have a real difficulty with the whole process of creating information products, from start to finish.

If you’re one of them, then you’re in luck, as this is going to change, starting this month. It’s not about how long and detailed your product is, it’s about sharing real value. 

Don’t complicate things!

Are you…

Technically-challenged? Overwhelmed? Struggling to finish your first product? Having a product inside you waiting to burst out?

See exactly how you can become one of the thousands of businesses and individuals who are creating information products in record time:

• Watch this FREE video

Key Takeaway

If your business is lacking products at the moment or you’re not generating the profit that you deserve from your business, then you need to get started right now.

This video shows you how to identify the specific emotional "hot buttons" that you can use to get customers to buy your information products, coaching and advice.

Once you apply this knowledge and master the skill of creating information products, there’s no telling what could happen to your life and business.

Remember, I also had the same excuses before I got started with creating my own products. 

The good news is that I overcame them and you can do the same!

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Here's to creating information products!

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