7 Secrets for Successful PPC Advertising
Read More: Hello Fellow Networker,
We all know Pay-per-click (PPC) advertising is one of the quickest, most effective ways to get instant traffic to your website.
Thanks to PPC advertising, you can get extremely targeted, high converting prospects to your website. But there are several “secrets” you must know in order to do this successfully and without breaking the bank!
The first step in creating a successful PPC campaign, is you must know who your target prospect is. You need to know what they are searching for and what keywords they’re using when they search.
A huge part of your success will come from how well you can get into your customers shoes and mindset. Think about what search phrases you would use if you were looking to buy your product or service.
Be sure to write down every search term and phrase you think of. I like to use an excel spreadsheet for this as I’ll be using the list later on in my PPC campaign.
Also, be sure not to censor yourself. At this point you only goal is to create as big a list of potential keywords for your campaign. The winners and losers with automatically identify themselves for you as the campaign goes live.
SECRET #2.
Now this second “secret” will be obvious to anyone who has any PPC experience, but it’s often overlooked by those just getting started and it usually significantly hinders their ability to be successful long term.
But one of the most useful tools you can use when setting up your PPC campaign is the daily budget limit which allows you to set how much you’d like to spend on clicks each day – whether it’s just $20 a day or $2,000. You have complete control in setting your ad budget — and you should!
If you set you campaign to the “no daily budget” option, you will pay for however many times your ad is shown and clicked on.
In other words, your ad will be shown as many times as possible throughout the day and it can amount to a staggering number that can easily send you to the poorhouse!
So, if you’re on a budget, or just starting out, I highly recommend you put a daily budget to your ad campaign until the campaign has run for at least a week and you know what your statistics and conversions are.
PPC advertising can get expensive really quickly. So set your budget according to what you can afford.
Don’t just go for the obvious keywords in your niche.
It’s time to put your thinking cap on and make your skull sweat thinking of other keywords that are related to your niches major keywords.
Oftentimes these “sleeper” keywords can make the difference between a winning and losing campaign.
Also, mispellings are another great source of traffic your competitors most likely aren’t capitalizing on like they could (and should).
Focus on selling your prospect on clicking your PPC ad for more details.
At this stage in your marketing funnel, prospects haven’t even opted-in to your lead capture page so your goal at this point is simple: Get them to click your ad to visit your lead capture page and opt-in for more details and information about your product/service/opportunity.
That’s why your ad MUST sell your prospects on clicking the ad and going to the lead capture page.
Your PPC ad is not the time or place to try and sell them anything. That’s why your PPC ad must focus on getting your prospects to your lead capture page and nothing more.
Focus on conversions, not clicks.
You can easily get 1,000 clicks a day, but if those 1,000 visitors converts to zero sales, you’ve wasted your time and a lot of money.
The goal of your PPC campaigns should be to have the highest conversion rate possible. Which leads me to the next secret:
SECRET #6.
One of the BIGGEST keys to success with PPC advertising is ensuring that your PPC ad and lead capture page messages match.
If you’re marketing the benefits of your product in your PPC campaign and a prospect clicks on your ad only to be taken to your opportunity page … then your PPC campaign is destined to fail but not before it gobbles up a bunch of your money.
The old bait and switch simply does not work with PPC advertising.
First, your conversion rate will crater and flatline. Here’s why: When people click on your ad, it’s because they think clicking on it will answer a question or address a problem they have.
If the question or problem isn’t answered immediately upon visiting your page, they’ll leave.
Second, you will lose a lot of money and fast. It doesn’t take very long for PPC costs to skyrocket. Especially if you’ve written a killer ad that gets plenty of clicks but doesn’t convert due to your lead capture page being a complete disconnect from what you promised or said in your ad.
And thirdly, and quite simply, Google (and other search engines) don’t like marketers who try to (A) game the system or (B) try to take advantage of consumers.
If your PPC ad and lead capture page aren’t working synergistically content-wise, expect to be penalized severely.
Penalties most commonly manifest themselves in higher pay-per-click costs which means you pay more for every click then you otherwise would - I hope you’ve got a big budget!
Other times, your entire campaign will get shut down.
The bottom line is simple:
Make sure the message in your ad and lead capture page match.
One of the greatest things about PPC advertising is that you can quickly and easily test different headlines, offers and ads to see which one really connects with your prospects and brings you the highest number of clicks and sales.
So test, test, test and test some more!
And don’t be scared to test out some of the crazier ad ideas you have, some of the biggest breakthroughs come from the most unexpected places.
I hope this brief introduction to Pay-per-click advertising was helpful.
If you have any questions, or would like to comment, please do so below!
Yours for more profits.
Sincerely,
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About the Author: Steven Osorio
Member Since: 02/06/2011
Company: AllStarClosing
Industry: Consulting
Primary Web Site: http://tinyurl.com/3w7c2qx
