Advertise on Bing?

I decided to write this article after thinking “advertise on bing?”

After doing some intense research I have found that Bing is formerly Live Search, Windows Live Search and MSN Search and is from Microsoft. This new search engine was unveiled by Steve Ballmer on May 28, 2009 and since when full online June 3, 2009. Since its release it has become the third largest search engine with roughly 3.6% being dwarfed by Google at 85.35% but awfully close to Yahoo at 6.15%.
 
Some of the reasons you would want to advertise on Bing are:
 
·         Daily changing of background images
·         Enhanced view where third party site info can be seen inside Bing
·         Some sites you can search within the website
·         Video thumbnail that allows you to preview the video automatically
·         Change size of length, screen size, and resolution of videos
·         Instant stats on Sports scores, teams, leagues, and players
·         Inquiring on stocks or finances of a company shows stock chart, price, volume, in a website that you can subscribe to
·         Have a math calculation you need help with? It’s amazing, that’s all I can say.
·         Flight tracking-tells you flight delays
·         Local restaurant reviews
·         Integrates easily with Hotmail
 
While all these are just a few of the great features of Bing, I challenge you to find more that will be beneficial for your life!
 
So why advertise on Bing?
 
Bing is a very promising new player in the search engine industry that isn’t saturated with everyone “being an expert” or trying to sell you a piece of toast looking like a famous person. If you are into PPC marking on Google you know how expensive it can get with the amount of people competing with you. If you advertise on Bing, they have the same concepts based on two factors.
 
·         Your monthly search campaign budget
·         Your maximum bid per click
 
For example, if you advertise on Bing and your budge is $10.00, and you win the bid at $.10 per click, it’s going to take 100 people clicking your advertisement. They also have small and medium budget solutions for people with a budget of $500 to $25,000 a month. 
 
A few established companies that advertise on Bing are:
 
·         Smile Box
·         Buyer Zone
·         EBay
·         Toyota
·         Snapple
·         Sprint
 
Also to help drive Bing’s presence on the web they are spending $80-100 Million to promote online, TV, print, and radio advertising. I really do believe that as I have been listening to the radio for the last hour and half, I’ve heard 10 to 12 advertisements for Bing. One of largest privately owned digital communications company in the world called Waggener Edstrom has been the driving force behind their marketing and it has seen phenomenal results. They have also partnered with many of the world’s leading brands like GE Healthcare, MasterCard International and T-Mobile USA to name a few.
 
So to answer the question, “Advertise on Bing?” I would say you would be silly not to be part of the creation; in the engine, not back in the caboose trying to catch up. After I reading this I have a question for you - " Got Bing?"