Create Irresistible Ads. Advertising Do’s and Dont’s to draw customers in.

Read More: Advertising

When creating successful print and online advertising less is definitely more. Too often entrepreneurs stuff ads full of elements that can actually torpedo their chances of success.

Today’s cheek by jowl marketing environment mandates a clean, clear approach to content. Even readers who are truly engaged are scanning quickly. Which ads get skipped over? The ones with these flaws produce the poorest results.

Competing visuals can make a small magazine or Internet ad confusing and cluttered and fail to communicate a central message.

Too much information will turn readers off. Don’t expect them to slog through paragraphs of copy. Even readers of trade publications who tend to look for new product and service information will be turned off by copy that goes beyond giving a quick presentation of your product or service’s core benefit and key features.

Busy designs and fancy fonts make ads hard to read. Keep it simple yet eye catching by using attention grabbing colors or employing contrast.

The art of Success

1. A clear benefit laden headline.

Readers of your ad will have one question n mind: “Whats in it for me?” An effective headline must state a compelling benefit. Identify what your customers want most from your product or service and find a creative way to put that promise front and centre in your headline. Detail critical features in a crisp, succinct style in ad’s body copy and close with a call to action that tells readers what the must do to realise the benefit you promise.

2. A strong visual focal point.

A great eye catching visual provides the focus essential for a successful ad. Your visual can show a member of the target audience , depict a stylised version of the product or create a visual that relates directly to your ad’s promise such as a depiction of the positive outcome of using your product or service.

3. A good fit with the chosen medium.

One of the make or break elements of an ad is whether it meets the visual and editorial requirements of the media in which it will run. Advertising environments in print and Internet media vary widely. To achieve maximum results, fit your design and copy style to the needs of the users of the media you choose and create an integrated media campaign so that small space ads in one medium send qualified customers to another such as a website where they can get further information.

The above I received from Kim Gordon. A marketing expert and the author of Maximum Marketing, Minimum Dollars: The Top 50 Ways To Grow Your Small Business and the e-book Big Marketing Ideas for Small Budgets. Feel free to leave me your comments. I am very interested in what you have to say. Keep in mind that Marketing is key.

To your unlimited success. Shaun Douglas

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About the Author: Shaun Douglas

Member Since: 07/14/2010

Company: Be Motivated Today

Industry: Business Opportunities

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