How To Start Advertising Your Business Online

Advertising Your Business Online

Every business out there wants to tap into the internet to bring more business into their storefronts.  The challenge for most is that they have no idea how to advertise their business online.  In today’s day and age, if your company doesn’t have a website and/or a Professional Facebook Fan Page for your business, you are missing out on HUGE potential to grow your business.

It’s OK if you have no clue how to get started as I am going to lay out a little game plan for you right here.  It’s not going to be the full shabang, but I guarantee that if you have a brick and mortar business, and if you implement what I am about to share with you, and stay consistent, your going to KILL it in the marketplace and your competitors heads will be spinning.

Having A Professional Storefront……..On The Web

I know you’ve seen them.  Sappy business sites that look like they were created back in the 1980′s. Plain jane with no bells and whistles.  Lame eh?  Well today, you can have a totally pimped out professional website done for between $400 and $1000.  Your website is your Real Estate on the internet and it needs to be pretty.  It will also give you the opportunity to connect with your current and potential customers.

How do you know what your customers want if you can’t communicate with them?  Well thanks to technology, we can communicate with them using many different platforms. Facebook, LinkedIn and many other social websites have enabled us to reach out and literally engage with our prospects in a whole new way.  If your currently looking to get a website for your company go and check out my friends over at Massive Lifestyle and tell them Josh sent you ; ) .

Do You Need A Facebook Fan Page?

Uh, yes!  I can confidently say that just about everyone I know is on Facebook and with that said, I would go as far to say that EVERYONE YOU KNOW is also on facebook.  Just about every fortune 1000 company is on Facebook too, however, not all of them are doing it right.

Having a professional Facebook Fan Page for your business is just as important as having a professional website for your business.

With a Fan page you are able to engage with your customers, sell your products online, gather a data base of your potential and current customers, offer discounts and a whole bunch of other COOL stuff.  Once you have a Fan Page and website, you can then use Facebook’s advertising platform to attract your ideal local customer.  You can guarantee that your customer is on Facebook and I think that they would find it cool if you were there too.

Once again, if you need a Professional Fan Page for your business, visit my friends at Massive Lifestyle .

Advertising Your Business Online Using The “Google Places For Business”

Get found on Google for free

97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

Help your business stand out

Add photos, videos, and offers to show customers why they’ll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.

Discover insights about your business

Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions.

Producing Videos For Your Business

It may sound complicated, however making a quick video advertisement for your business is super easy and once you make the investment to buy yourself a small video camera (I just got a FLIP HD for $60 at BestBuy), everything else is FREE.

That’s right, it’s free to put your videos on Youtube which by the way, more people watch then TV.  I have made over 500 videos for my business on 2 seperate Youtube channels and it has generated me thousands of leads and thousands of dollars in profit.

I have made videos ads for local businesses for as little as $100 and can do it for businesses across the nation.

The part that you will have to learn is how to get your videos to be noticed not only in Youtube but rank high in the search engines for terms that your customers are searching for.  It’s called video SEO (Search Engine Optimization). That’s a whole other class and requires keyword research and I have written other posts at JoshBoxer.com about all of that. If that’s not enough, here are a few more ways to promote your business online.

Advertising Your Business Online Using Articles

There are literally thousands of article directories online.  Using some snazzy submission tools, with the click of a button, you can blast an article  to all of them.  By simply writing some short 300 word articles about your business and how your products solve specific problems that your customer has, you can generate interest enough for people to click through to your website for more information.

Don’t worry, you can outsource article writing and submission for very cheap. Articles done right can also produce a swarm of traffic back to your website.

Writing Press Releases To Advertise Your Business Online

Press releases are one of the most under used ways to promote your business online.  It enables you to get your message out to tons of online newspapers, directories and on the top of the search engines.  You can find a list of PRESS RELEASE SITES HERE .

Well, there you have it.  Implement the above strategies into your sales and marketing plan for your business and watch it flourish.  If you should need any assistance, feel free to contact me anytime.

PS. Don’t Forget to pick up your Professional Website and Facebook Fan Page package at Outsource Your Website With Josh .