Solo Ad Secrets - MISTAKE #1: "Quality Control" (2 of 7)
Not too long ago, I shared my story with you, about how ...
Using simple online newsletter advertising I was able to quit my job back in 2005 and today using the EXACT same strategies I'm able to drive 2000+ leads in less than 24 hours on call.
Just imagine by this time next week having a 2000+ lead day ... How would that change your business?
For me, it's changed my life ...
I also shared with you yesterday what makes newsletter marketing so powerful.
It's all about "responsiveness", and online ...
You won't find a most responsive lead than you will with newsletter advertising because of how it's set up.
People looking to solve their problems or follow their passions sign up for topic specific newsletters to gain more information by email on that specific topic and when you ...
Place an ad in a newsletter like that you're going to end up driving a LOT of highly responsive traffic your way.
Then it REALLY get's exciting when you have 5 or 10 different newsletter ads like that set up on autopilot to go out for you on a monthly basis.
Yesterday I promised that I'd share with you the BIGGEST Mistake most new newsletter marketers make when they get started, so let's dig into it.
MISTAKE #1: "Quality Control"
Make no mistake, this ONE singular mistake is the BIGGEST mistake most new newsletter marketers make.
It costs them a LOT of money, and I've even made this exact mistake to the tune of $2,470 on a single ad. Proof:
Imagine, making one slight mistake and having it cost you $2,470.
It sucks, so my goal in today's lesson is to make sure you NEVER make this mistake in your newsletter marketing efforts.
I call this mistake "Quality Control" because the truth is, most new newsletter marketers simple choose the WRONG newsletters to place their ads in in the first place.
You get this wrong and you've got little to no chance of creating that 2000+ lead day yourself.
When I made this mistake I paid $2,470 for a newsletter that was SUPPOSED to go out to 200,000+ subscribers.
I got all the other steps right (I'll go through those in next few lessons), but because I got this one step wrong ...
On the day this ad went out, I generate all of 2 unique visitors. Me, and the guy that stole my money:
(You'll see 60 clicks in the stats, but those are NOT unique. It's one guy clicking the same link over and over again.)
A fun day:)
The mistake I made wasn't exactly the same mistake most new newsletter marketers make but I made it based on the same root cause.
Most new marketer will judge a newsletters responsiveness based on one of two criteria.
- How cheap it is
- What testimonials they see on the "Advertise With Us" page
Both mistakes are totally understandable. I mean ...
If you're just getting started you're probably looking for bargains, and you're basing those bargains on price,
You're you're looking for some form of positive reinforcement before you spend money, and when you see a bunch of people praising a newsletter you feel more confident about your choice.
Makes sense right?
Here's the REAL deal ...
Neither price nor what other people say about how great any newsletter is will dictate the success of your ad.
Price I think you get. You get what you pay for, but testimonials ...
Those testimonials could be 12 years old for all you know. Basing whether or not you should place an ad on something another person potentially said 12 years ago isn't going guarantee you see the same results now.
You don't know what's happened over the last 12 years. Maybe the newsletter publisher was growing his list like crazy back then, but today he hasn't put a new lead on that list in years, but he's still charging the same price.
I don't care how good of a marketer you are, no marketing magic is going to pull a response from 12 year old leads.
My point is, placing an ad with the cheapest newsletter you can find or the one with the most testimonials my very well be the fastest path to wasting money.
MANY ... MANY ... new marketers make this mistake. Don't let it be you.
I had to learn my lesson the hard way. It cost me a LOT, that's why today ...
Before I ever place a new newsletter ad I ALWAYS put each and every potential newsletter I'm thinking about placing ad in through a rigorous 6 step quality control process before I ever think about spending a single dime.
Never place a newsletter ad without putting that potential newsletter through a rigorous "Quality Control" process.
(We'll be walking through the updated list selection process 2.0 style live Thursday, there's a few new tricks I've picked up.)
You do that and you're well on your way to your first 2000+ lead day, but that's just first hurdle.
Tomorrow I'm going to share with you the second biggest mistake most newsletter marketers make, this mistake is just as crucial.
Mistake #2: "Ad Placement Control"
It's the difference between your newsletter ad getting seen and you getting a TON of clicks or NOT.
If you want make sure you get maximum clicks, tune it tomorrow because I'll be sharing with you how drive over 7,574 clicks from a single newsletter ad like this:
By NOT making mistake #2.
I'll see you tomorrow.
To the top,
P.S. If you're a visual person and you want to see the entire solo ad process performed for you live with our most recent April 2012 tweaks for maximum conversion and revenue then you'll love this Thursday night's live workshop.
It'll be at 8pm EST and I'll be walking you through everything. Make sure you save the date now and I'll be getting you registration information in a few days.