What To Do When Your Bank Account Overflows

 You’ve probably heard the saying, “You need to spend money to make money.”

It’s true.

A lot of people thinking about launching a network marketing business hear the claims about 7-figure incomes, and desperately want to get involved. More accurately, they desperately want to earn that kind of money.

Well some want to. The others need to, often because their finances are in shambles. We all know people like that.

But the reality is that it costs money—sometimes a lot of it—to make your bank account overflow. And here’s the thing. When you get to that point, where your bank account is overflowing, what do you think you should do then?

The answer is simple. Keep spending.

In fact, since your bank account is overflowing, spend more.

And keep spending.

Sometimes we talk about the cost of doing business. That’s what this is. If you want to make boatloads of cash in a network marketing business, plan on spending boatloads of it in the process.

The trick is to make sure that the boat you are spending from is smaller—a lot smaller—than the boat that’s brining the money in the door.

Because what’s left over are your profits.

And that (should be) the sole reason why you are in business. Without profits, your business can’t exist. And you’ll be back in your cubicle, working your butt off, because you didn’t manage what you made. I see it all the time.

The concept of spending money to make money should not be foreign to you, if you’ve studied any business principles at all. And the urge to throttle back that spending when your bank account is full is a dangerous one. It could literally cost you everything.

This by the way, is not something that’s peculiar to network marketing, internet marketing, or MLM. It’s a fundamental principle of business.

Think about how big companies do this. Major corporations—we’re talking about big and very profitable companies here—devote huge chunks of cash to marketing. They call it advertising but it’s all the same.

For example, take the upcoming Super Bowl. This year, a thirty second spot during the Big Game will set you back a cool $2.5 million, or more. (Some spots are going for $2.8 million.)

That’s $83,333 PER SECOND.

Oh, by the way. In case you’re interested, consider this a deal. Last year a Super Bowl ad went for about $3 million. So you’ll be saving a couple hundred grand if you advertise this time around. (Sorry…I’ll pass.)

But companies like Diamond Foods, Dr. Pepper and Snapple are stepping up. CBS figures that they’ll sell all 62 of the commercial slots that they built into the program. That’s a lot of cold hard cash.

Why would anyone—or any company—spend that kind of money? Simple.

Over 100 million people will see those spots. And when that many people see your message, it doesn’t take a huge conversion rate to make huge profits. One hundred million impressions is a vast—and potentially very lucrative—number.

Okay, so no, I’m not telling you to go out and buy an ad spot during the Super Bowl. But what I am telling you is that you need to go out and spend money to market your business.

Think big here, too. If you think small, you’ll be small. (And stay small.)

As network marketers, especially those working online, you have a whole arsenal of marketing weapons at your disposal. Use them.

Find the marketing mix that makes the most sense for you. Go with what you know, what you’re comfortable with, or with what you can outsource cost effectively. But go with something.

Marketing is a process, not an event. Create a marketing plan, and stick with it. Even as your bank account fills up, keep spending. Keep growing.

Here’s another thing to remember.

You get what you pay for.