When Do You Mention Your Product/Service or Business Opportunity?
There are many answers to the above question and everyone has their own take on it, but this one has stumped beginners everywhere. And because so many people have confusedly asked me this question, I thought I’d share my answer.
Now let me say that my way may not be your way, but ultimately all that matters is what works.
In the attraction marketing business model, we are taught that to attract leads to work with us, we should always lead with value or information to draw targeted prospects to us where we can add them to our mailing lists and keep sending them more valuable information. So when do we send the prospects to the actual MLM or product/service we are supposed to be promoting?
Well, if you watch what other successful marketers are doing, you can see that they are not shy about announcing what company they are with or new revelations about their products, comp plans, promotions, or other exciting stuff that may make their followers jump at the opportunity to get in now.
But what they do that sets them apart is they provide enough value first that by the time you join their list, you already know that they know their stuff. The marketers will hold many webinars full of valuable marketing material before holding one designed only to sponsor people into their primary business.
There are some marketers online who do not follow this strategy. They have been such good students that they claim they will mentor you and never sell you anything. Similar marketers refuse to reveal the name of their MLM even when asked point-blank. Makes me wonder how they plan to make money that way.
Once you have been acquiring names and you have a list started that you have been providing with value, informational webinars, and free resources, it is okay to introduce products of your own, affiliate resources, your primary company opportunity, and other tools to monetize your list. The key is to sprinkle such offers throughout your e-mails that your followers feel they are getting more value than pitches. You don’t want them to ever think they are there for you to benefit from.
A good rule of thumb is that 60% of your communication should be free give-away information, 20% can be promoting the products, articles, or videos of other people, and 20% should be your own product, primary company, or affiliate tools. These numbers are subject to your own style and personality, but the idea is not to expect your list to hand over their money until you’ve paved the way with valuable content.
Ever Rent Videos? These Seven Are On Me and They’ll Teach You A Few Things About Lead Generation, Too! http://bit.ly/1zFOIf