American Idol and Network marketing

American Idol has been around for quite some time now and I have hardly seen anyone dissect the model that its uses. What do I mean? Well has anyone noticed that it uses the Reverse Funnel model. Starting to think about how it is used? Well it is really a quite simple business model.

It starts off by attracting interested prospects who believe they have talent and slowly but surely they get put through a funnel, and only the best make it! As you have watch Simon Cowell get angry at contestants for not being good enough or having no talent at all. These prospects are slowly put through a process which eliminates them until only the best are left standing.

 After they get through the semi finals they are put in the finals where only one is left standing who is the best of the best! This person will reap all of the benefits for having being put through that process and will get all the rewards as well.

Network Marketing is similar to this because all the prospects are put through the reverse funnel system as well. You get the prospect that goes to your landing page and then is put in a process where everyone is weeded out until there is only a few left who buy your product. This person will reap all the benefits and rewards of being the best of the best!

This process is very unique and works really well depending on the business that you use it for. But if it’s good enough for American Idol, it must be good enough for your business right?