Are you sending people to a company replicated site?

Are you sending people to a company replicated site?

If so, you might as well roll your wad of cash up and start smoking it, for all the good it'll do you!

Listen, I understand why people use replicated sites -- they seem convenient, they look "fancy," and they're relatively inexpensive...

But replicated sites don't do anything but confuse your prospect when you send them to one.

And in marketing, confusing your prospect loses you money.

Because they're not going to buy anything you have.

They'll look around, click some links and move on.

Why?

Because there's no call to action and there's plenty of distraction.

Take a look at this example:

I've highlighted in red all of the choices people have to click things on this Nu Skin replicated site.

There are a lot of choices.

Too many.

Sure, this site might be nice to send people you personally know and have met to.

But if you're using some kind of paid strategy to send people to this site -- you're sunk.

• What am I here for?
• What's the call to action?
• Where can I leave my contact info for more information?

A good landing page should be doing a few fundamental things to engage your prospect and keep them glued to the computer screen – just long enough for them to make a buying decision.

A good landing page should have some important psychological triggers that make your prospect's buying decision an easy one.

And Network Marketing companies' generic replicated sites usually don't "cut the mustard."

Don't make the mistake of investing (I mean wasting) your time and advertising dollars to get people to go to your company's replicated site.

Just create a simple capture page to collect their contact info and follow up with them.

Take a look at this example:

It's simple as can be, but we've collected hundreds of people's contact info with this page because:

• It's focused
• There's a clear call to action
• There are minimal choices and little distraction

A well designed landing page like this will grab their attention and give them enough reason to give you their contact info.

Once you have those details, you can continue to communicate with them and build a teacher/student relationship.

Sales will follow.

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Are you sending people to a company replicated site? is a post from: DriveTheLine.com

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