Content Marketing : 4 Top Strategies To Create Articles That Will Sell

Content Marketing : 4 Top Strategies To Create Articles That Will Sell

Content marketing is the best way of making money using your blog.  With content you are able to offer your prospects solutions to their problems. Several network marketers use their blogs for this reason, although you will see that some of the articles which they publish may not necessarily be designed to create an income.

There are many strategies in which you can use content marketing to create articles which will bring in more sales to your business:

Offer Personal Experiences:

I have discovered the power of offering my personal experience with the product or service.  I do this when I am building relationship with my prospects as an indirect way of getting them to learn more about the product.  I avoid the direct and pitching method.  Instead I tell them and immediately let them know what advantages they are going to expect.  My content will not only talk about how good the product is, but will also teach them how best to make use of the product or service. How to combine the teaching part requires tactfulness which is also called the “subtle selling” by addressing a problem which you may be aware that they are having.

Video as Content Marketing Strategy:

Video marketing is another excellent way of offering value added service to your prospects.  If you have a product which you feel that its installation may not be that easy, then you can create a video tutorial which shows them the step to step guide how best to use the product. Creating a video with a personal touch will also make it easier for your prospects to relating to you as you will be offering them here again your personal experiences with the product or service.  Video marketing is also a content marketing strategies, which you are offering visual solutions to your prospects problems. Post your video’s to your YouTube account so that you are integrating them to your social media sites and reaching more people who are in turn sharing it around for you.

Call To Action:

Your first step in content marketing is to teach first before you sell.  “Given value before sales” – so that your prospects have enough time to build a relationship and trust with you.  You may have campaigns running where you have special offers for prospects, in this case you can use your call to action to draw their attention to the offer that you may have for a limited period.  This is where you are going to see the importance of having content that sells.

Comparison:

If you have done your research well, then you will have seen who your competitors are and what are they offering.  Your comparison reports to let your prospects know what you are offering in comparison to your competitors and the added value which you are giving them on op and your competitors not. We have currently the European Football Championship and McDonalds has come up with a wonderful advertisement showing the rival between the German fans and the Netherlands all racing to go to McDonalds. The ad is about 5 seconds long, but offers lots of content information starting from the historical rivality between the two countries and how the German won the race to McDonalds. These 4 Top Strategies are just amongst the many that you can use to Create articles that will sell.