Exposed! How To Write Effective Sales Articles by Aaron Chen
This could be one of the most difficult things to learn. But extremely effective if done well. It’s an art. Something that is not learnt in an instant but acquired over time.
But having said that, there are little tricks and tips that you can start doing today that will make a huge difference to your sales copy and articles.
If you are looking to write effective blogs, emails or sales letters, then this is perfect for what I’m about to share with you. The trick here is to take the reader through a story and to get them emotionally attached so that they read the piece all the way through. You want to suck them in and get them riled up, so that by the time they finish the piece, they’re literally shouting “Where do I sign up?!”.
So how do you do this exactly?
Well there are 3 basic steps you will need to follow:
1. You will need to qualify them:
What I mean by this is that you will need to mention a benefit or pain that the reader can identify with.
This can be done in the header. Something like: “Can’t Sleep at Night? Doctor Chen Has A New Miracle Cure”. You should also learn to leave them hanging in the header. This will make them want to read on and find out what the “miracle” cure is.
2. Create a story and a problem:
People identify with stories. So write the problem in a story format which will make them want to read it all the way till the end so they can find out the solution.
3. Provide them with a solution:
Show them how and why it works. The key here is to make sure you show them a way to get rid of their pain and how they can increase their pleasure.
Think about this. You shouldn’t be selling them a product. Instead you are really selling people the benefits of your product. The end result is the same - someone buys from you. But how you got there, is completely different. People don’t care what the features of the product are, as long as they can achieve the benefits with it.
Would I really care how long a company has been established for if they can pay me a handsome salary that allows me to pay off all my debts? Not really. Would you care if you had to sell water coolers if I promised you could buy your dream home in 1 month? Not really.
Sell the solution. Sell the benefits. And you won’t go wrong.
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Find out how I got out of the corporate rat race and into network marketing fulltime - http://aaronchenonline.com