How To Reel In Your Reader With An Emotional Hook Using Compelling Sales Copy Techniques.

Found originally in Work From Home Solutions

Even if you had the best product in the world that could help everyone who tried it, if your prospect doesn't stay on your capture page long enough to read about its benefits and become interested, all your efforts will be for nothing. 

It doesn't matter whether you're great at sales copy writing or whether you suffer from bad sales copy “itis”, if you lack in internet business training which teaches you how to set the hook and reel your prospect in, your success will be limited.

The next steps will teach you how to set the emotional hook which will attract and keep your readers wanting more.

Whatever it is you are writing about, there are certain Copy Writing Guidelines to consider. 

Before you jump into the body of your sales copy, you have to know who your target  market is.

Without this crucial step of zeroing in on your specific target, your copy will be too broad, lose the reader and consequently your sale.

Along with deciding who to talk to in your sales copy, you also have to decide what form to use to get your message across. Will you be writing a review, addressing a need or solving a problem? or both?

Before setting your pen to paper, good keyword research is critical. Keep your keyword tool close by as you work on the title, body and closing of your copy. Identifying the key related search phrases and blending them in will only make you more visible to the search engines.

As you brainstorm your topic while keeping your keywords in mind, list several benefits relevant to your topic.

A good strategy is to say “It's about...” and then list all your benefits.

If it's a review you are writing sales copy for, look at giving all the reasons “why”. If you're solving a problem or addressing a need, talk to the person as if they were sitting across from you. Don't forget that in both cases you must show what the reader will gain. Another great tactic is to bring in personal experience when appropriate. This adds a visual aspect that conveys the message much clearer.

Your first draft will not be your final product.

You won't reach this stage unless you have mastered the art of sales copy writing. Even the masters re-write their stuff a few times over before we get to see it.

Your goal is to have many drafts, no matter how sloppy, because each draft can present an opportunity for a new topic from a different angle.

Reading other ads or articles will help you to learn, so pay attention to the emotions the author evokes within you and check out the words used to do that. Keeping a file with these words, known as a swipe file, can be a great help in your writing endeavors.

Internet business training teaches you to answer your prospects biggest question, “what's in it for me?” and appeal to them using emotional triggers.

In creating sales copy driven by emotions based on the power emotions at the core of your product, you will be converting the maximum number of visitors into paying customers.

There are Seven Copy Writing Power Emotions to consider:

1. The fear of loss: The fear of losing something that is important to us is a great motivator. Speak to how your product will overcome that fear by using such words as save, secure, safety, clinch, red flag, defend .

2. Greed: Our desire for what we want will move us to act. Words such as all, amass, money, millionaire, monopolize, results, proven, are a good start.

3.  Lust and pleasure go hand in hand and it should be reflected in your copy by choosingwords that evoke that emotion such as compel, attract, love, delicious, tempting, enticing, charming, discovery, health, tempt.

4. Vanity: Whole industries have built a fortune around this need to look and feel our best. Some power words to include are attractive, confident, magnetic, younger, stronger, beautiful,you.

5. Pride: People love to feel good about something they've accomplished well. Play to this sweet spot by using words like accomplish, master, transform, best, biggest, greatest, money, proven, results, envy.

6. Envy: This is an easy emotion to play to especially if you are targeting people that have worked hard all their lives but don't seem to have gotten ahead as they would have wished to. Then words such as desire, covet, begrudge, secret, ordinary, extraordinary, people just like you, will make the impact you want.

7. Laziness: Just this morning I heard on the radio a speaker saying how we want things but don't really want to work that hard for them if we can get away with it. Because you are providing value with your product you can play on this emotion with words like instant access, save time, in less than, break-neck speed, lightning, easy, guaranteed, road map, blueprint, avoid mistakes.

The key is to choose two or three emotions to highlight all through your writing. Using too many may dilute your message. Think and feel as your potential customers would.

Effective and converting sales copy writing is a skill to be nurtured and continuously practiced. To be successful in your online business, a step-by-step process such as the one found inRenegade University and beyond will only accelerate your learning curve toward effectively hooking your reader whenever you bring out the bait.