How to Write a Successful Article

There is a knack to writing a successful article. If it was simple, every article would be a hit. Fine tune your article to reach its intended target each and every time with amazing results.

The Basics

If you break it down to the basics, each article has a general structure. You have the title. The title is used to grab the reader’s attention. When you read the Table of Contents in a magazine, you skim the titles of the articles to see if it peaks your interest. The title tells what the article is about but with a twist so the reader will turn to that page.

The article is divided into paragraphs. Paragraphs are kept within a certain sentence limit to make the information easier to read and absorb. A paragraph that had fifteen sentences is a big mouthful and will lose more than one reader.

The first paragraph is the introduction. It states the case for the article. If it leaves the reader scratching their head, they won’t continue to read.

The last paragraph sums up the main points of the article. An article without a conclusion ends abruptly and doesn’t reiterate what you want the reader to remember.

Skills You Didn’t Learn in School

Each article has a purpose. If you don’t know that purpose, your article won’t reach anyone. Know your target audience. If you are trying to reach gardeners, then the article shouldn’t be about cars. That’s an obvious point but some articles can be about gardening and still miss their target. Why? It could be lack of understanding of the topic or lack of the skill needed to convey your thoughts successfully to the audience.

Know your writing style and give it a convincing voice. Trying to write humorous articles when you haven’t a funny bone in your body will not work for someone trying to instruct potential comedians on breaking into stand-up comedy. You may need to pass on that assignment. Writing styles that are not compatible with your voice will come across as insincere to the reader. They need to hear and feel your passion through your work.

Make your writing format easy to read. Use bullet points and numbered ideas. Both of these techniques break up the look of the article and make it easier on the eyes. Readers can digest an article faster with changes in text like this. Also, they can skim the bullet points and numbered text to see if the article will meet their needs.

Use numbers in your title whenever possible. Which title will get more attention: How to Sew a Pillow or 5 Steps to the Perfect Pillow? Numbers let the reader know exactly what they are getting and in how many parts.

Are you looking to create articles that reach their audience each time? A successful article can drive traffic to your site or an affiliate site as well as increase your sales.

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by Gonzalo Chagas