Attraction Marketing + Direct Marketing = Success

There are alot of approaches to how to build a network marketing business these days. There are people who preach the attraction marketing gospel and some who promote direct marketing but I believe that the best approach is a combination of the two. All major businesses from McDonalds to Microsoft use a combintion of attactrion and direct marketing so why shouldn't you use a marketing combination in your business?

Attraction marketing helps you build your brand and markets for you when you can't physically spread your message yourself. Activities like Facebook posts, Twitter posts, writing articles, Youtube video posts, and putting out $100 drop cards or pique cards are all great marketing activities that can effectively build your brand. However you can't build a brand and then try to hide behind it like a lot of would be network marketers are currently doing. In this business you have to make contections with people because this industry is and always will be a relationship business.

Direct marketing or prospectiing will always be the highest money making activities in this business. Any time you can connect directly with your prospect and build a relationship you will always have a better chance of signing up a new partner. The only drawback to direct marketing is you are limited on how many people you can physically connect with because you are only one person and can't be everywhere at all times.

So the the best path is a combination of both marketing methods. Attraction marketing will allow to reach a greater number of people and direct marketing will allow you to make to make a real contection with your prospects in order to build a relationship. Effectively combine these two methods and you will be on your way to network marketing success before you realize it.