Be the Best, Attract the Best—Attraction Marketing and Your Business

Say you have an Internet-marketing business and you want to recruit and train a good team. You want to recruit people you'll have something in common with so you can relate to each other.

You also want to recruit smart, dedicated people who have upbeat attitudes and are willing to work hard for their success. You want people who will follow through on their commitments and who are willing to help others as well as help themselves.

So how do you recruit such people? First, you have to be one yourself.

The first rule of attraction marketing is simple: Like attracts like. And in order to do that, you need to craft your message so that it will attract the people you want.

This is where your Web designer and copywriter come in. They will work with you to help define your personal brand. Are you a hunter? Former military? An attorney or brick-and-mortar business owner? These kinds of details are the ones you want to start with in order to attract people who have something in common with you to join your team.

As for attracting smart, dedicated, hard-working people who are helpful and have good follow-through . . . that starts with the content and visual messages you put together for your print materials and website. But that's only where it starts.

Because recruiting a team is a multistep process. First, you start finding people. You're going to find that far more people drop out than stay with the work it will take to become successful. And not just because they are all lazy—life happens. And while all of this is going on, you're going to want to retain the people who have the qualities it takes to succeed in this business.

That's why I say you have to be the kind of person you want to attract. You can create the world's most compelling presentation—but if you've got nothing to back it up, pretty soon you won't have a team, either. And worse, you'll have a lot of ex-team members who are telling everyone else what a loser you are.

So before you begin recruiting your team I want you to take a thorough and honest look at yourself. What are your strengths? What are your weaknesses? Then, in your marketing messages, play to your strengths. Do that with your team, too. But also don't be afraid to own up to your weaknesses and to enlist your team in helping you work on them. Just like all of you will be working to help each other in pretty much every area of your professional lives.

You may not totally be the kind of person who most want to attract yet. But as long as you're working on becoming that person, and as long as you're honest with your team, you won't just be able to attract good people. You'll be able to keep them, too. And together you'll build a team brand that commands respect.