How To Use Your Blog To Create Prospects.

 First of all, if you do not have a blog, go get you one. There are free Blog hosting sites out there, just enter “free blog hosting sites” into google and see what you get. The most common one you will get is Wordpress.com, which you can use for free, or Wordpress.org which you can do a lot more with, but you will then need a hosting site which will host your blog, but this is not free, but is cheap and very recommended.

So what is a Blog?

A blog is a like a website, but you can add your own content whenever you wish. Blogs can be about personal life, business life, or a combination of both.

There are many different blogging "platforms" such as wordpress, blogger and more. Wordpress is the most effective platform for driving traffic. In addition, it has the most flexibility, is always being updated, and offers wordpress users great support, tutorials and more.

The content (words) you post on your blog, are referred to as a "blog post." Your blog posts can show up in the search engine results of Google, for specific keywords that were in your post. For example, if you made a blog post about "The difference between direct sales and MLM," when someone goes to Google and types in "Direct Sales," your blog post can show in Google's results.

Benefits of Blogging

1. Easy to publish - You only need to know how to type
2. Easy to find - Your audience can easily find your content 
3. Social - great way to build a presence in the online community
4. Viral- Your blog posts can be virally distributed 
5. Easy Linking- Blogs are easy to link to and from

Also what you need to do is to create a give away to your visitors, something like a ebook, or a 7 day video course. For your visitors to recieve your give away you need to create an opt in box which will then capture your visitors name and email address if they decide to opt in. Then with this you are creating a prospect list.   

Tip On How to Optimize Your Blog for the Search Engines.

You want to have your keywords in the title of your post whenever possible, but don't stress about this. The keyword doesn't need to be in every single post. But if you have a post you really want to get up in the search engines, put your keyword in the title. Also, your post should be an "evergreen" post. Meaning it's not something that will be irrelevant in 2 weeks. You want it to stick around. Think about "What are the keywords I want to rank for?" If it doesn't make sense in the title, that's fine.

Keywords are always secondary to writing good content. "How to find / do(keyword)" is an easy way to make a title with your keyword.

Now go and have fun and create your blog.

Happy blogging.

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