Part 1 - How to Write a Blog that ACTUALLY Makes Money

Read More: Blogging

righto, today i'm gonna show you how to write a blog post.

step 1. write a blog post.

done it? good, good.

Now throw it away! Why? Because it's RUBBISH.

Yep, sorry to say this boys and girls but the stuff out on the internet today is rougher than cheap toilet paper.

Figured you all could use a tutorial on how it's really done.

Here's how to write a blog post that's not dumb:

Are you selling something?

If you said yes, that's alright mate. A blog post can be selling something.

Now here's what most people are doing when they try to sell with their posts. They write,

"hello, my name is bob. I wanna give you this stuff for free because it's for free and you can totally have it."

Then they throw down testimonials and case studies and break down their whole method and spend hours pouring over it. Their post is 2 miles long, with just one link at the very bottom where nobody's ever gonna see it. And guess what mate?

That's right, you lost them on the first sentence.

Plus, 80% of the time I can't even tell what the next thing you're supposed to do when you're done with the post is.

Do I write you a comment, or share, or click a link or just go off and make a cup of tea?

So here's the right way to write a selling blog post:

"Hello. My name is Bob and I have something to sell today. Here's why you should be interested." -- Sell. Order button at the bottom. Checkout. Bam. You're done.

When you stop trying to disguise your sales pitch like this, the flippin post doesn't have to be a mile long.

And now, it's clear that if they're gonna sit down and read it, you'll be telling them about something they might be interested in buying. So if you play your cards right and don't screw up the anchor link at the bottom, you're gonna get some sales!

Righto. Now here's a very good question.

What do you do...if you have NOTHING to sell?

Stop hoppin' writing, hoppin' blog posts!

That's right. If you got nothing to sell, you shouldn't be wasting your time writing blog posts. Or rubbishing the internet with cheap toilet paper.

When is it ok to write a LONG blog post?

When you're selling!

That's right, kids. You only make money from stuff if you're selling. But sometimes you can't send someone straight to a sales post because you might need to first create the interest and desire in them to buy.

Do you think people land ON your blog posts, go straight to the optin box, and type their name and email to you?


Every blog that thinks saying "optin for free stuff" works, is dumb.

Those posts are what your traffic lands on. The post SELLS the optin and all future emails from you. So you have to make them LOVE your post which is hard to do when you're also trying to sell.

Because their intention, when they land on your page, is to read the post. They will do that first. You have to assume that they need to like it a LOT to want to hear more from you.

So i applaud even the very bland message i've seen on blog opt-in boxes and in articles signatures which says: "register for more updates like these".

Shows some people have their thinking caps on.

That's all folks. You know i made a full-time living off my blog posts and free content just 3 years ago. Download my story and everything I learned along the way in the Google Switch. No charge.




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About the Author: Jim Yaghi

Member Since: 09/26/2007

Company: it's a secret

Industry: Marketing and Advertising

Primary Web Site:


Ok, but...

hey jim, great article... just one question:

if you say we shouldn't be writing if we're not selling... what about building leads with free offers?

technically i'm not selling if i want someone to get on my list for a bootcamp or some free report.

but that may be a philosophical moot-point...

at least then you got some leads you can market to later, and send to a blog post where you do sell something.

your thoughts?

Marius Lombaard — Tue, 06/08/2010 - 4:14pm

Marius, that's my


that's my point.

your blog IS the sales letter for the optin. So by all means offer the optin on your signature as well.


Jim Yaghi — Tue, 06/08/2010 - 4:23pm

Great article!

I was laughing while reading article.
Thanks for sharing your knowledge.

The lession - if you are writing a blog post to sell something,
come straight to the point and start selling. No beating around the bush.

Sekhar Gurugubelli — Tue, 06/08/2010 - 4:46pm



absolutely! and in a way we are selling something all the time...whether an optin or our image or our other content. it's good to be clear on what you want to accomplish with a post before you write it. your clarity switch-es on clarity for your readers too. you're awesome man


Jim Yaghi — Tue, 06/08/2010 - 4:51pm


Just come over here from facebook jim,
and I think you're right mate! You must've channeled Chopper mate.
It's all the mates mate.

Great post Jim:)

Peter Montgomery — Tue, 06/08/2010 - 6:34pm

peter, seen justin?


i told ya :P! i rehearsed it in my head before i wrote this all down and it had a lot more swearing. if you've never seen Justin Herald, you totally have to see this guy he's australian and off the HOOK funny! became a celebrity just from the press...never a cent in ads.


Jim Yaghi — Tue, 06/08/2010 - 6:54pm

Aussie, Aussie, Aussie oy, oy, oy!

Yep I have seen Justin Herald speak 2 or 3 times. He is true blue funny, and all round superstar entrepreneur.

Ok. so if I am reading post correctly. YOu say do the direct pitch on your blog.. but write it in a way that pulls people in. So , in other words.... learn copywriting.


Jenni Ryan — Tue, 06/08/2010 - 10:48pm


Keep It Simple & Straight to the point! I like what you said, "Stop rubbishing the internet with cheap toilet paper." That's exactly what I see when I see most blogs, just people overwhelming you with information with no point or direction. Really good stuff Jim! Right on target

Mansuur Bey — Wed, 06/09/2010 - 9:32am

What about training?

Jim I've been a fan of your posts for some time now, and my question is if I wanted to write a blog post on leadership or vision (which is central to my theme) but in that particular instance I have nothing to sell would that be considered rubbishing the internet with cheap toilet paper?

John Brown — Wed, 06/09/2010 - 2:14pm

No BS... In An Entertaining Fashion!

Great post Jim!!

Entertaining and straight to the point... without any BS. And, yes, I completely agree with you. If someone wants to sell something... just do it already! Not 2 miles down the road (like you stated), do it at the beginning, and if I'm interested than I can choose to take the time to read further. Love it!

Thanks a million for saying it!

Nicole R. Peterson — Wed, 06/09/2010 - 2:39pm

training articles, are they dumb?


of course your articles are not rubbish! you learned from me, right? :p

When answering the question "how do you ACTUALLY make money from a blog?"...telling you to write a training article would be misleading. in most cases a training article on its own does not inherently make money.

my hope is that you're writing good training articles that do a great job of selling You as a trainer. of course, that would only be a money-making thing to sell if you actually had a link at the bottom to choose you as their trainer!


Jim Yaghi — Wed, 06/09/2010 - 3:40pm

I see what you mean

I agree. Nobody wants to read a ten-mile long blog post, especially if it's boring or the author makes no attempt to add some value to the reader's life or business, etc. I have heard that it is not the blog that makes money, it is the value and richness of the content that attracts people to you that makes the money, ultimately. The blog, at it's most effective, I feel, is a "get to know me, like me, trust me, and oh yeah, I am involved in this business if you are into that kind of thing" vehicle to sell people on you. Cool post, Jim!

Peter Paluska — Wed, 06/09/2010 - 5:10pm

Hey Jim

I love the value you have been giving lately. Not to say your past stuff wasn't great too :)

I have one blog that has no useful purpose in life other than to allow lost friends to find me. To date four have.

But now I want to start a blog with the sole purpose of making money, so thanks for the solid advice.

Peter Fuller — Wed, 06/09/2010 - 9:48pm

Peter the Rockstar


thanks man! i have been a little quiet since i've been working on some big things and i'm excited now that it's all falling into place and i get to share it all with you! i know quite a few of you have been loyal to me over the years to thank you for all your support. Peter i've seen you around too here and there and we've spoken a bunch of times :) you seem like a guy who has his shit sorted out.
rock on playa


Jim Yaghi — Wed, 06/09/2010 - 10:42pm

Whatcha Selling

Great post, I like the idea's, and have had you drill it into my head enough to pay attention to it.

Ya know, I'm starting to think you get a lot of your post idea's from the advice you give me on phone calls. lol

It's either that, or already on your mind and I get to hear it before it goes out to the world.

I like that second thought. That one makes me sound cooler. lol

Later Jim

Chris Owen — Fri, 06/11/2010 - 11:17pm


a true artist gets his inspiration from everywhere :)

Jim Yaghi — Sat, 06/12/2010 - 12:02am

Just Do It!

Thanks, Jim! I love your advice to get straight to the point and just sell something if that's what you're gonna do! Short, sweet, simple...just do it...baa! :)

Lisa Case — Tue, 06/15/2010 - 4:49am

cha ching!

hehe Lisa i like that "baa!" lol very cute :)

thank you for stopping in!

Jim Yaghi — Wed, 06/23/2010 - 8:13pm

Why Is The Word Why Most Crucial?

The word why is the most crucial because you want to know what the person wanted to get out of the information you gave them so that you should not be wasting each others time.

Lawrence Bergfeld — Sat, 07/10/2010 - 11:58pm

Thanks !

These are very excellent ideas. I hope to implement these ideas for my website. I help private companies go public via IPO. So, I want to establish a blog that will provide answers and useful information regarding the going public process.

Ben Creeker — Thu, 06/09/2011 - 4:29pm


Well this goes against the soft sell approach I've been taught; namely don't do a hard sell on the internet. It appears that is changing to; do a hard sell with good content. OK then, go public on US markets with a top IPO Consultant, also providing Regulation D, private placement memorandum etc. Learn benefits of taking your company public.

Jay Thompson — Mon, 06/13/2011 - 4:21pm



that's my point.

your blog IS the sales letter for the optin. So by all means offer the optin on your signature as well.


bancs Bearings — Tue, 06/14/2011 - 7:48pm

I also think that besides

I also think that besides cheap toilet paper, the world in general is churning out way too many useless products – things that use up natural resources at the manufacturing stage and things that we do not need in order to live. Look around the next time you visit the supermarket or a mall. When you are selling something on the blog, sell something of value and something you truly care about. If you want to generate sales, how about a weekly or monthly giveaway for your subscribed readers? That way they may also want to put something in the shopping cart before checking out.


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