Internet Marketing Tools

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SquareSpace, "The Secret Behind Exceptional Web Sites"

 Squarespace in one of those Internet marketing tools providing options for every marketer to make a blog to focus their marketing one.

Squarespace is a great place to begin your content submission. It's a blogging platform with many more qualities than your free versions. It only costs betwen 8 and 15 dollars a month, depending on the package you decide on. You can always start with the smallest package and upgrade later if you choose. Let me give you an over all picture of some of the qualities of Squarespace, in their words.

1. Build your site.

Squarespace breaks the parts of your site down into bricks. Snap these together to make the site you want.

2. Choose your style.

Squarespace only provides designs from name-brand designers, giving you only what you want

3. Relax.

Remember that $5,000 you were going to spend to hire a web designer? Keep it.

The Platform: Reliability from the Beginning

You're looking at a Squarespace website.

Check out this web site. It's a Squarespace website. They run their business website off of the same exact systems, using the same exact accounts that they sell to their customers. That means if your site is down, so is theirs. Since they run a profitable and well performing business, it better not be down for long. 

Nothing to set up, nothing to tweak, nothing to install, nothing to scale, nothing to optimize (SEO).

Squarespace is a completely managed system. They take care of all the tricky details in setting up your site, which means that there is no software to install, nothing to upgrade and that your site will stay online through the most massive traffic storms. Further, they've already used every trick in the book to ensure your site gets picked up by search engines. New features are constantly deployed so that your site is always up to date.

True cloud hosting.

Running a huge site? Getting featured on Digg and Slashdot all the time? You need Squarespace. All sites are hosted on all of their web servers -- which means you never have to worry about a single server failing. The traffic generated from being on the front page of Digg is nothing compared to what the thousands of sites hosted on Squarespace see in a single day. A normal day for the architecture serving your Squarespace site is serving tens of millions of hits. Compare this to the crippling effect this would have on your slice of resources on a shared web host — you wouldn't stay online long enough to receive the traffic from your press.

We have real people monitoring your website 24 hours a day.

Squarespace monitors hundreds of functional aspects of their system automatically every 20 seconds. They eliminate the cost of setting up your own monitors and they take the worry out of your site going down. Squarespace automates the next human resolution step when they've got a hardware failure, and our engineers are on call 24x7 to handle any issue that may arise.

Anti spam system.

Every Squarespace site comes equipped with a network-aware anti-spam system that prevents spam from ever reaching your Squarespace site. Because of their unique access to tens of thousands of hosted sites, Squarespace collects a massive amount of real-time spam data which is used in their spam blocking process -- a process developed over half a decade of experience, and one that is impossible for the independent site owner to replicate without plugins.

Tier 1 data center, world class infrastructure.

On the web, some bandwidth is cheap, and some is expensive — the cost difference comes down to reliability. Some web hosts who run single servers connected to unreliable providers can offer very large bandwidth at dirt cheap prices. Their infrastructure is the complete opposite. At Squarespace, their service is world class, so our partners are world class too.

They don't run their own data center — they aren't experts at that. they're experts at software. they rely on real data-center experts —Peer1 Networks — for thier connectivity and power sources. It isn't cheap — the bandwidth at a world class data center costs more than commodity grade co-location facilities that are prone to power and network failures. How good is Peer1? They not only remained online during the NYC blackout a few years ago — but were nice enough to lend their power to some neighbors in need.

The Site Builder: Everything in One Place

Like building blocks for the web. With our 20+ core modules, you can snap your site together in seconds.

Pages and features in Squarespace are broken into blocks that you snap together to make your site. This takes out all the plug-in hacking and complicated integration most systems require and lets you get right down to business. Building a photo gallery into your website is as easy as choosing the photo gallery module (block) and adding it to your navigation. All you have to do is add your pictures. All the technical stuff is handled behind the scenes for you by Squarespace.

Drag and drop control.

Moving pages around your site is as easy as dragging and dropping them. Need a drop down menu in your top navigation? Just drop a folder of links in the top bar and Squarespace creates the drop down menu for you. It isn't just navigation that you can drag and drop either, entire sections of content can be moved between columns with ease.

Rapid on-site editing.Want to add content? Perhaps edit something you already wrote? Want to trash something all together? No problem. Their rapid on-site content editing tool will assist you every step of the way. Your content can be manipulated on your site with no third party tools required.

Complete ownership: Your Domain. Your ads. Your branding. Your profit.

When you sign-up for Squarespace, there is no hidden agenda. It is 100% your site and your content. There is no way for anyone to know you are using Squarespace. Use your own domain name for the complete self-branded experience. When you are a paying customer (as is everyone else on our system) you get treated like a member of an elite group and ads and shady business don't fit in that equation.

One single platform, infinite possibilities.

The great thing about Squarespace is that everything you need is in one spot. You don't need to scrape the Internet for plug-ins to get the features you want on your site. Those features, and hundreds of other powerful options are built into every Squarespace account. No longer do you need a blogging service and a separate service for your portfolio site. Squarespace requires no third party software.

Design: Total Creative Control

Templates that aren't templated.

Squarespace sites come with 60+ professional designed style variants from brand name designers. Every style on Squarespace allows point and click control over every single element of the design. Each template contains a number of color and style variants, and each variant can be further refined and customized to ensure that your site looks completely unique. In other words, you have infinite possibilities when it comes to how your site looks.

Choose from over 14 templates and 60 professionally designed styles.

You're not stuck in a cookie cutter design.

The presentation of your site is independent of its content, allowing you to switch the style of your site without having to worry about your site "breaking". With our theme designer, you can create new looks for your site with a few simple clicks. Every element of your site is clickable and yours to change in real-time right before your eyes. You're no longer at the mercy of a web designer, you can do it yourself.

Squarespace can be anything you want it to be.

One, two, three column. Multiple top navigation variants. Drop down menus. Every single Squarespace design supports any column and navigation arrangement you can dream of. Pages can be moved between regions by dragging and dropping them.

Developer friendly. 100% CSS control. Developer templates.

Behind the pretty interface and glossy sliders lies a hardcore, developer friendly foundation. Skip all the WYSIWYG and dig right into the CSS for fine grained control over every element on the page. You'll be amazed at how fast you can deploy sites with Squarespace and you can even allow for clients to make small changes themselves.

Control: Better Site Management

Real-time visitor analytics, pagerank tracking, and more - all in one place

Total control: update any part of your site, at any time, right from the front of your site. No developer help required. No waiting.

Who better to manage your site than you? Squarespace built our comprehensive platform so bloggers and business owners alike would be equipped with not only the ability to have an attractive site, but to understand what's going on with visitor behavior. They lay out all the numbers you want to see in an attractive useful way. What does this mean for you? Don't worry about plugging in third party analytics tools or being an analytics guru. Your site automatically comes with this information ready to be discovered, all you have to do it click a button, and you're off on your way to knowing your visitor behavior.

No software to manage, no software to update, no plug-ins to patch, no server that can crash.

When they mentioned that you don't need anything but Squarespace, they mean it. You have full control over everything from journal posting to creating a whole new look. After having control of your own site, they bet you'll never go back to paying someone to do it ever again.

Help: Personalized, Unparalleled Support

Rapid, non-outsourced, human support.

Their experienced support staff is on call to handle any concern or question you may have. Issues are always escalated to engineers quickly, and platform engineers are constantly monitoring the support system to ensure perfection. In other words, they respect their customers and listen when they speak.

In-depth user manual and FAQ.

Have questions? They have the answers. Their extensive Help Manual and FAQ section is constantly updated so you have access to relevant, concise answers from their staff. More than words on a page, they have an ever growing collection of video tutorials to help you along the way as well. Explore the User Manual.

Real-time site build videos.

They have found that people tend to learn Squarespace best by watching it in action. Knowing that, they have created videos of taking a design all the way from concept to a finished live site, showing you every step in between. Watch them now.

Developer forums.

Just because Squarespace is ridiculously easy doesn't mean it isn't powerful. Underneath the pretty exterior is a full-blown CMS with all the tricks and features you would expect from any top of the line system. Fine grained CSS control, injectable code regions and a valid XHTML framework are just the tip of the iceberg. They have a healthy, growing community of Squarespace developers sharing code and tips every day. Take a look.

Advanced: Developer Friendly System

Developer Dashboard: Manage multiple accounts.

With the new Developer Dashboard, managing multiple accounts becomes extremely easy. Login, upgrade, downgrade and manage all your Squarespace sites from one master account. There is even a tiered discount for multiple accounts.

Developer templates with 100% CSS control.

As a developer you have control over every element in the system via CSS and Javascript. You can write custom CSS to style the site any way you want, then pass it off to your client who can then work within the WYSIWYG interface. No more FTPing files and waiting for uploads. Write your CSS, save it, and see it applied to your site - all within Squarespace.

Spend time on your client designs, not on their site setup.

Squarespace will save you an immense amount of time. Our platform, templates, and code are all solid and tested, saving you time. With Squarespace you are already 50% done when you start, helping you make more money on each site you build.

Reliable platform means no hosting to worry about.    

With a superior infrastructure and 24/7 management, you can bet Squarespace is reliable. Give peace of mind to your clients and that will be one less thing you both have to worry about. No setting up hosting, configuring files, managing uptime etc., they handle all of that for you. You get to focus on the things a developer should be doing: developing.

Hand off small updates to your clients.

Squarespace makes the advanced easy. They allow people of all skill levels to control and update their websites. Squarespace is intuitive enough that your clients can make all the little changes and updates that need to be made to their site. Try it free.

Michelle is an Internet Marketer and she loves helping others learn how to correctly market any business online. With the help of The Renegade University, Michelle is available to assist you as you bring your business online.

Contact Michelle if she can help you with your marketing.

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