Is Your Blog Killing Your Business?

Lets take a look at yourself for a moment.  Why did you start blogging?

Was it just a convenient way to get your content out to the masses?

Were you trying to build a “name” for yourself and do some self branding?

Were you simply trying to make money from a blog?

Many of you started blogging to get more business.

OR…

…Did you start blogging to generate more leads?

Or did you start blogging to build your business?

I’ll be honest with you, whichever the case, it doesn’t matter.  Many of you are actually killing your business with blogging.

It’s very likely that up to this point, all of your blogging efforts have been killing your ability to convert traffic into leads, and therefore your business in the network marketing industry.

See, a blog is supposed to edify you as a leader, a mentor.  It is supposed to brand you as an expert in your given niche.

But many of us have gotten so wrapped up in generating more blog traffic that we’ve forgotten that we need our blogs to build our business.

The Initial Addiction

Admit it, it’s become an addiction for you to increase your blog traffic.

You’re busting out amazing content, you’re giving great advice, you’re helping other people.  You’re traffic is increasing because of this.

You get a thrill out of seeing more comments from your readers.  You love seeing your Alexa score increase.  You love watching your blog traffic growth charts ebb and flow on a daily basis.

But you’re missing a vital piece here.

Did you forget that you have a business first and a blog second?

The traffic is nice, but, the real piece of the puzzle lies in converting that traffic into leads – which is so vital to your business.

The traffic that you have coming to your site either finds the answer they’re looking for or gets the advice they need, and then leave.

Your traffic came and got what they were looking for.  They found your post and read it.  Probably liked it, and that was it.

You’re probably asking, “Wha?  Why didn’t they sign up with me?  My information is ALL OVER my blog.”

Hmmmmm….not so fast slick.

“What’s Your Purpose?”

If you’re new to internet marketing let me fill you.  If you’ve been in for some time, you need to hear it again.  This business is ALL about converting traffic into leads.  And then converting your leads into your business through a generic, self-branding sales funnel.

Well, where does your traffic find that information that will convert them? (Obviously without them really knowing about it – is just happens once they fill out the lead capture form or they sign up with you on a direct link).

Is it in a blatant sales pitch on the home page?  Heck NO!

Is it hidden behind some banner ad?  Maybe.  But how would they know it?

Did you make a special page for it?  Possibly.  But they’re not looking for it.

Your traffic didn’t arrive at your blog looking to sign up with a system or a business or even with you (sorry to bust your ego, but it’s true).  They were looking for some content that you marketed to bring them to your site in the first place.  Once you deliver on the promised content, they got what they were looking for inside.

Your traffic doesn’t see what you’re HOPING they see.  You know you’re blogging to get more business.  You know that you’re looking for new leads and team members.  But that site visitor?  He doesn’t even come close to thinking of that at all.  You need to get the idea in his head!

Location, Location, Location

Getting that “idea” in their head is easier than you think.

The very best place to place that “idea” or suggestion is at the end of that content packed blog post that he just read.  Simply finish each and every single post with a little plug towards hiring you.  Something like this:

“Building your online business alone will often not be enough to bring you success in this industry.  You need a good coach and mentor that can give you practical instruction on how to put everything together.  “Carl” is a leader in online marketing that knows his way around this industry.

Fill out the form below [a lead capture form is placed at the end of the post] to start working with “Carl”.  He will send you some free training materials on how to start marketing online.”

See how that gets the idea in their heads?

Your readers visit your site looking for the advice and insight you were marketing – which is GREAT for your blog as far as traffic goes.  But it’s not the ultimate goal.  If you don’t remind them and give yourself a plug that you have something more to offer than just information, they won’t think of buying an affiliate product from you or joining your team.

And that is what is killing your business.  You need to monetize your blog.  Make sure your blog readers know what you do for your business.  You will thank me later.