Meaning of Colors to Build YOUR Brand - Blog Color Schemes

The Meaning of Colors to Build Your Brand

Blog Color Schemes

Let’s face it, there is a lot of competition online.

Do you want to lose visitors and readers over something as simple as color?

The fact is that blog color schemes DO matter, maybe more than you realize.

Let’s take a look at the meaning of colors,  and how they can build your brand online.

Does Color Matter to Your Readers, Customers, potential Prospects?

According to The Institute for Color Research;

People make subconscious judgments about people, places, and products within 90 seconds of first seeing them.

• What judgments will people make when landing on your blog or website?

On top of that, between 62% -90% of that judgment is based on color alone!

• What do your color choices say about YOUR BLOG?

In another study, research showed that color increased Brand Recognition by up to 80%

• Is your brand recognizable? How about your blog?

Color can increase readership by 40%

• Do you use color on your blog?  What about in your posts?

Color can increase comprehension by 73%

• How much of your content do you want your readers to comprehend?
  

The Meaning of Colors

White is associated with light, goodness, innocence, and purity. It’s seen as clean and safe.

Black is associated with power, elegance, formality, death and mystery. It signifies strength and authority.

Brown is associated with earth, order, stability and convention. It gives a solid and wholesome feeling.

Red is associated with energy, strength, power, danger, action, determination, confidence, passion, courage, desire and love. (It can often cause physical reactions like raised heart rate, and breathing.)

Blue is associated with trust, loyalty, wisdom, intelligence, expertise, confidence, stability and depth. (Unlike red, it has a calming effect and slows the breathing and heart rate.)

Green is associated with stability, endurance, healing, harmony, safety, and well being. It can stir up thoughts and feelings of financial wealth.

Yellow is associated with intellectual energy, wisdom, happiness, and joy. It stimulates mental activity, and brings up pleasant feelings, and cheerfulness.

Orange is associated with creativity, attraction, success, determination, enthusiasm, happiness, joy, fascination, the tropics, stimulation and strength. It evokes thoughts of harvest and fall.

Purple is associated with dignity, mystery, magic, independence, wisdom, and creativity.  It conveys extravagance and wealth.

Build Your Brand

As you create websites, sales pages, landing pages, blogs or even trainings and products, you should keep in mind the emotions you want your viewers to feel.

What state do you want them in?

What colors do you want associated with you?

Blog Color Schemes can go a long way toward building your brand, your following and even to help people simply remember YOU.

I’m not talking about just one color here. I’m talking about the color scheme. Make sure they go together, and make sure they convey the message you want to give.

There is no reason to have only ONE color to brand yourself with. I recommend 2, but no more than 3, aside from black and/or white.

Blog Color Schemes

I choose my colors before I knew any of this (black, red and yellow on white).

When I learned the meaning behind them, I was satisfied that I choose the best colors to represent me.

Blue is very popular for businesses and websites, and after reading what it’s associated with, I’m sure you can see why.

Although I like what it represents, I need to be uniquely me.

When choosing your own colors, and shades of those colors, do keep in mind what each represents. However, don’t base it entirely on that.

Let your own uniqueness shine through.

Did you know what the colors represent when you choose your blog or website colors? Do you feel your colors are a good representation of you?

Leave a comment below, I’d love to hear what you think!

Posted from http://SusannaHess.com