My Entrepreneurial Journey In The World Of Online Marketing: Article 1
I have recently joined the Better Networker and am, therefore, new to the site. I have joined this site because I started down a series of actions that initiated with someone telling me to add value to myself before I go out there and try to recruit people for my business or try and sell them any of the products from my network marketing company.
This first person was Mike Dillard, and I am glad that I bought his book called Magnetic Sponsoring. I am sure many of the veterans here on the Better Networker have already read this book many times over, implemented and internalized the strategies made popular by Mike Dillard, and are therefore seeing success in their business in a way they want.
On the other hand, I am just starting out and am basing many of my actions on faith - faith on many of the leaders in this industry such as Ray Higdon. I only got to know about Ray Higdon through taking a blogging course from one of the up and coming leaders in my own network marketing company – Jonathan Register.
So, the only way to move forward in this business was to find ways to add value to myself. I went to an annual event that my network marketing company hosts every years and I heard many successful network marketers speak over there. I realized that there are so many ways to be successful in this business, but not every method will work for me.
There were many leaders who spoke about just being an extrovert and speaking to every person within 60 yards (much extolled by Tod Falcone.) That is amazing to think about and actually do, but I could not imagine myself doing it as of yet.
The problem to me seemed circular in nature – like most of the problems in real life. The concept of the business is to go out and meet people with confidence and recruit them into your business, but I would actually be lying if I told them I was successful on day one when I started. So, success begets more success, but where do you find success in the first place?
That is when I heard a webinar by Ray Higon stating the following “Do not chase money because if you chase money, it will run away from you. Chase value and money will chase you.”
This made perfect sense to me. I am a graduate student at Cornell University and I also have an undergraduate degree from the University of Illinois. My family has always been a big proponent of education and investing in yourself. That is pretty much the same thing that society figured out long ago.
If you invest in yourself – either in terms of practical education or academic education – there is going to be someone out there who will need that specialized knowledge and will compensate you for it because at that point you will not be selling to that person, but will be providing a solution to a problem that they have.
In sum, I realized that the only way to move forward in this business was not to chase everyone within 60 yards down and try to pitch them your opportunity (if you are one of the few people who can do this –that is awesome, I hope I can do this one day too.) There are other ways for people to survive in this business and that is what I decided to pursue.
I looked around to see who I could emulate and have as a role model. The number one qualifying factor of a role model is that you like the way they are doing something and you want to work hard to get to where they are. So, I found this blogging course by a fellow network marketer called Jonathan Register.
I was so skeptical of doing this course that I was literally sweating before pushing the order button. I don’t know why. I have paid thousands, if not hundreds of thousands of dollars in tuition to universities to get these degrees, but this course worth $97 was making me nervous.
I wondered why and then it dawned on me – I am trying something completely new and after a long time I have to trust my instinct. Trusting my instinct is something I have not done in a while. Working in corporate America is more about keeping your head down and following orders the best you can. It is less about trying to change your path when you think it is not leading you in the right direction.
I don’ know, but that is the thing that excites me the most about my online marketing entrepreneurial journey also. I get to make decisions every single day about where I should allocate my time and monetary resources. I change my direction quite often, but there are still some underlying trends that are quite consistent.
For example, I have taken to blogging as a primary means of generating leads over social media, or paid ads etc. I enjoy writing, taking courses, learning, and then repackaging my experiences back into writing to create value for others in the marketplace that might benefit from my journey. This fits perfectly within the blogging strategy.
I also take a long-term perspective and find the thought of building the blog as an asset – slowly and steadily – an idea that I more comfortable with as opposed to doing a short-term ad burst that could also be self-financing if done right, but I am new and am trying to first master one technique.
Since I am new here, I would love to hear from the more experience Better Networker members. Please leave me some comments and words of advice.