Part 3 - How to Have a Blog IDEA that `Gets Money` !!
'ello! It's yo' uncle Pop Pop again.
What have you got there, mate?
righto. You know there's a lot of ways to get money from a blog. But people are always stinkin up the most important thing:
Not the message they wanna get across...but the way they DELIVER...that message.
Right.Let me ask you something.
Do you see rappers make any sense?
It's bloody like,
..."donuts and kungfu...
.....lacin up my shoe
...guns and violence
.....i like bums"
It's stupid. that's what it is. But it sells better than boring artsy fartsy junk.
Don't you ever wonder why?
It's because they deliver it with chains and blings and women with bare, big, bums. Plain and simple.
See, when I was in school. My teacher, my English teacher. She told me, "Uncle Pop Pop, you can't write...your sentences don't flow."
I said, "You're bloody right, mate...
...but i write what's in my heart..."
WOMEN "think" with their hearts too, so i'm popular with the ladies. wink, wink. At least that's what most guys think.
But, mate, hang on a tick and have a proper think about it.
You don't get a lady friend to jump in bed with you by saying, "if you do, i'll marry ya. And i'm a lawyer and a hot shot. And you might not know this, but lawyers like me tend to make a lot of money. So if you marry me, you'll have a good life."
What a nerd!
Never gonna happen.
Naw! - You've gotta warm her up first: First date, dinner, drop her off, kiss at the door. Second date...whatever. After she's warmed up to ya she'll probably see it your way too.
By the way, believe it or not boys, we're all heart-thinkers too. We just pay attention to different stuff.
That's why, if you wanna get money from your blog, you have to seduce your customer. And i don't mean you should start whispering dirty talk in their ears or anything stupid like that. You might get a giggle out of me but someone's scary spouse might come after ya. Don't say Uncle Pop Pop didn't warn ya.
No. What you wanna do is create an atmosphere. You keep testing the waters till they're ready to come, to your order page.
Righto. So how do you come up with a killer blog idea?
Get off your computer.
That's right, you heard me. Seriously you guys are turning into hunch-backed nerds. No body likes hangin out with nerds. Get out of the house, watch a movie, play with your kids. Do something fun.
You're liable to go blind, mate. if you keep lookin at your computer screen.
When you get home. A few hours later, think back on something that stuck in your head while you were having fun.
It could be anything. Maybe it was on the 6 o clock news while eating dinner with your family. Maybe you got a speeding ticket. Maybe you saw a kid in the street that reminded you of a song. Maybe...
your dog pooped on the couch.
Just take the most memorable thing that came out of your time away.
And do this now, jot it down in one sentence.
For example, write, "news item about yahoo and bing merger" or "movie from last night".
Right. Now look at your piece of paper. And a little way down, write what you want them to do when they finish reading your article.
Could be joining your mailing list, could be clicking on an affiliate link, or even could be calling a number you give them. Jot that down.
Good, good. Now draw a box in the middle and connect the two things you wrote with arrows.
Label the box in the middle, "Switch".
I bet you're wondering what that box is for.
This is where you're going to have to be imaginative and come up with a way to connect your experience in the top with the command or directive in the bottom.
Once you work that out, you have a story at the top, told in a way that imaginatively connects to the command or directive at the bottom.
Something you have to understand about most people...is that they're BORED. And even the smallest use of your imagination will usually create a fun experience for your reader.
If you don't screw it up, you should have a natural transition from an engaged reader to wherever you want them to go next. Whether that's to buy your affiliate stuff or join your newsletter. Or just give you MONEY.
Righto. Try it out and tell your Uncle Pop Pop how much money he got you :).
For your reference, i showed my notes for writing this post. Have you downloaded The Google Switch yet? If not, please do! There's lots of killer tips like this (probably not from Uncle Pop Pop).
Other Articles in the series Uncle Pop-Pop's Blogging Series
Uncle Pop-Pop Explains:
- Part 1 - How To Write a Blog That ACTUALLY Makes Money
- Part 2 - How To Write a Blog That Gets Money From Other People's Sites
- Part 3 - How To Have a Blog IDEA that `Gets Money`
- Part 4 - How to Write a Blog that ROBS ` Twitter's (!!) Traffic `