Traffic Formula 2.0 Module 2 - What's In It?

Traffic Formula 2.0 Review

I have actually had Traffic Formula 2.0 for quite some time and really didn't get into it watching the first time.  Shiny object syndrome took over and I moved on to something else so its really good to get back into the course and go over the information again .  I was actually pretty excited about this course when I bought it and was really looking forward to learning from Mike Dillard and Tim Erway.

There are seven video's and three resource documents in this particular module and I have broken down the videos to better detail the information that is inside.  Of course its only a highlight but it should give you a pretty good idea of what information is being provided.

Traffic Formula 2.0 Video 1

Traffic Formula 2.0 video 1 is actually presented by the great Mike Dillard and true to form its very short but filled with some great content.  This video is a detailed explanation of the "why" when it comes to the methods that are begin taught in the first module and module 2.  Here is what is covered.

Five advantages of having your own nerve center.

The "Nerve Center" is your blog.  But with a bit of twist on the way think about the purpose of your blog.  You see we are all taught that if we post content on our sites we will get traffic and signups.  But we are also taught not to sell so much on our sites because it detracts from the value of our website as a whole.

Applying the "Nerver Center" concept being taught here we get to take advantage of having a website that does what we really what it to do which is to generate leads.  The below five key points are taken from Mike's Traffic Formula presentation.

• Traffic Formula will allow you to passively market you and your business on social media sites and SEO.
• Traffic Formula will allow you to actively market using PPC.
• Traffic Formula will allow you to build a list, which you will own.
• Traffic Formula will allow you to market online, with a reduced chance of violating your network marketing company's policies and procedures.
• Traffic Formula will allow you to take advantage of the power of multiple streams of income.

Strategic Design

This portion of the Traffic Formula video outlines the why concerning how students of Traffic Formula 2.0 should design their sites in order to take advantage of all sources of traffic in order to achieve the best possible outcome when sign-ups and conversions are concerned.

• Organize Keyword rich content for a SEO strategy
• Integrate with Twitter, YouTube, Facebook, etc...
• Host content like articles and videos
• Engage your audience by soliciting comments
• Create capture pages for a PPC campaign within your blog that can also get indexed by the search engines, bring you free traffic.
• Your blog will be designed to be a marketing piece focused on conversion

Four Primary Areas covered

• Social Media sites.  Used for meeting people, building a following, and content syndication.  Not Selling!
• Your Traffic Formula blog (nerve center).  Houses your content.  Sells you. Primary purpose is to capture their email address.
• SEO = Free passive traffic over time
• Pay-Per-Click.  Nerve center integration will help you get passed "Google Slap".

Success Is In The Details

• You'll learn how to create viral synergy between sources
• You'll save time through automated syndication
• You'll learn how to design capture pages within your blog, that are specifically designed for PPC
• You'll learn how to automate 99% of the SEO process, the very first day you create your Nerve center.
• You'll learn how to maximize the number of opt-in's your nerve center produces with their design and layout secrets

Traffic Formula 2.0 Video 2

Pre-launch checklist

• Complete your market discovery process
• determine your personal "You, Inc" strategy
• Register a domain name
• Get hosting for that domain name

Traffic Formula 2.0 Video 3

How to install a Wordpress blog is covered in about as much detail as your really need it to.  If you already have a website setup using WordPress I think its safe to say that you can skip this one as no real new information will be presented to you.  However, if you have never set up a WordPress blog you find this video informative but there are better tutorials out there that you can get.

Traffic Formula 2.0 Video 4

Customizing the look and feel of your blog is covered in this video and to tell you the truth the information is really all about setting up your blog with a theme on your own or getting someone else to design one for you.  Its really all about preference.  My suggestion is that if this is going to be your first website that you do it yourself.  That way you can learn the process of what goes into it.

Pros and Cons of Doing if yourself

Pros

• Themes are free or inexpensive
• They are easy to install
• Your blog will be up and running in minutes

Cons

• Not Unique
• May require customization

Traffic Formula 2.0 Pros and Cons of Hiring Someone

Pros

• Customized to your specifications
• more unique

Cons

• May take a long time to get designed
• can be expensive

Traffic Formula 2.0 What you need to get started

• A theme to install
• An FTP Program
• How to install a theme using FTP
• How to install a theme using the Wordpress interface

Traffic Formula 2.0 Video 5

Transforming Your Blog into a "Marketing Nerve Center" is what is covered here.  But don't get your hopes up in a step by step way to do it.  Your pretty much left to your own imagination when it comes to design.  Traffic Formula 2.0 teachers really only present enough information in this video to give you a couple key things that your site needs to have.  They also take the time to cover a few key points that I have listed below.

• Tour of the Wordpress Admin interface
• How to add your auto responder form to  your sidebar
• How to install plugins

Traffic Formula 2.0 Video 6

Overview of JasonBetter.com is the main subject of this video and its actually pretty interesting to know the ins and outs of such a successful website.  The funny thing is that its not really all that complicated.  If you have never been to the site yourself go check it out. You will be pleasantly surprised to see how simple that site really is.

Traffic Formula 2.0 Video 7

Q&A is the main purpose of this video and after watching the others I really didn't get all that much in the way of new information.  I will say that it was pretty cool listening to these two take live questions from the attendees.  There is also a ton of information on why you should set up your site the way they recommend in order to achieve the best outcome.  Traffic Formula 2.0 is filled with these Traffic Formula 2.0 Q&A video's and are probably the best source of information if you take the time to listen to all of them.

Traffic Formula 2.0 Resources

The module also comes with three Traffic Formula 2.0 PDF files that you can use for reference during the video's or setup of your site.  By far the one I found to be the most valuable was the Traffic Formula 2.0 Nerve Center Launch PDF as it has the most information.

• Traffic Formula 2.0 Nerve Center Flow chart
• Traffic Formula 2.0 Nerve Center Launch
• Traffic Formula 2.0 Blog Setup Guide

So long story short this module of Traffic Formula 2.0 was well worth the price of the course if your new to setting up a blog.  There were a few gems in there for the experienced marketer as well that are good to be reminded of.   The information is presented as simply as possible without talking down to the listener.  And the way that the presenters were rotated throughout the video's made it easier to watch them all in one shot versus having to listen to same voice all the time.  Check out the MLM Traffic Formula 2.0 sales pages yourself to see if this training is right for you.  I know I love it.

Regards,

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